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PAST PRESIDENTS
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BILL OBERLANDER
Bill Oberlander is best known for his highly innovative, award-winning advertising work. Campaigns for Motorola, Target stores, Snapple beverages and The New York Post newspaper are some of the most famous. But beyond his creative reputation, Bill has a dynamic resume of “small and big”, “generalist and cross-channel specialist”, “local and global”, and “high style and high tech” experiences. This unique combination has made him extremely competent when marketing to today’s elusive consumer.
Immediately after joining the McCann WorldGroup in late 2004 as EVP/Executive Creative Director, Bill pitched and won the $350 million Intel business. The microprocessor giant joined his group already including accounts Nikon, Cadbury-Adams, ExxonMobil, Black & Decker, and the Ad Council.
Since his arrival at McCann, Bill has brought John Cleese, Seal and Tony Hawk to Intel to promote their entertainment mobile laptop product “Centrino”; he brought a drug addict, mobsters and a hiphop thug to suburban homes to remind parents to supervise their kids TV viewing habits for the Ad Council; and Bill brought supermodel Kate Moss to Nikon for their ultra slim S-series cameras.
The McCann accounts are serviced in all four regions (NA, LatAm, EMEA and APac), as well as across all offline and online media channels. Examples include the fully integrated campaigns for intel.com and stunningnikon.com.
From 2001 to 2004, Bill was senior partner/executive creative director at
Ogilvy & Mather working on Motorola, AT&T wireless, Ameritrade and Nestle waters. On the global business of Motorola, he created the popular “moto” campaign, giving the technology communications company a completely new brand image to appeal to the young mobile phone consumer. In this campaign, Bill’s technology experience had a unique convergence with his fashion experience, repositioning hand-held devices (such as the moto razr) less like a mobile phone and more like techno-kinetic jewerly.
When Bill joined Kirshenbaum Bond & Partners in 1990 as managing partner/executive creative director, the agency had a dozen employees and three clients. Over his 11 years at KBP, he helped build the agency to over 400 employees in three u.s. cities, including the establishment of multi-disciplined departments- creative, graphic design, direct response, public relations and interactive. Clients pitched and won were Snapple beverages, Citibank, Keds and Rockport footwear, Hennessy cognac, Moet & Chandon, Credit Suisse First Boston, Tommy Hilfiger, Blimpie sandwiches, Target stores, Liberty Mutual Insurance, to name a few.
On Bill’s watch, the creative work of KBP was always the unexpected.
Ideas like spray painting messages on sidewalks for Bamboo ladies underwear; using scripted actors for spontaneous “live commercials” in bars for Hennessy cognac; or putting Snapple “mango madness” decals on mangos in supermarket grocery sections; all go way beyond the expected print or TV ad.
From 1998 to 2001, Bill also served as president of The Art Directors Club, where he brought fresh thinking and new blood to the board of directors. He repositioned the club to represent the true convergence of advertising, design, photography, illustration and new media. Bill also established “Young Guns,” an alternative award shows celebrating emerging talent under 30 years of age who’s work directly influences the advertising and design industries.
Bill lives in New York with his wife and two young boys.
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