For Immediate Release

TOMORROW AWARDS ANNOUNCES
FALL 2012 WINNERS

R/GA [USA], Grey [Canada], Google/The Ant Farm [USA], Volontaire [Sweden],
Google Creative Lab [USA] took top honors, and
Uniqlo was named Tomorrow Awards “Brand Of The Future”

SAO PAULO – November 27, 2012 – Ignacio Oreamuno, Executive Director of the Art Directors Club and Founder of the Tomorrow Awards, last night announced the winners of the fall session of the biannual Tomorrow Awards at a ceremony in São Paulo, Brazil.

The Fall 2012 Tomorrow Awards Winners are:

• GREY (Canada) for “World’s Most Valuable Social Network”
• Google/The Ant Farm (USA) for “Project Glass: Hangout in Air”
• R/GA (USA) for “One Copy Song”
• Volontaire (Sweden) for “Curators of Sweden”
• Google Creative Lab (USA) for “This Exquisite Forest”

(to view entries, please click individual titles)

Additionally, Uniqlo was named the Fall 2012 Tomorrow Awards “Brand Of The Future,” an award given to the brand with the most future-facing work.

The Tomorrow Awards is a global show, unique to the industry in that there are only five awards allowed, the shortlist is created by a public judging process, and the final winners are chosen by a small elite group of global creative directors called the Monster Judges.  This year’s Monster Judges were lead by Robert Wong, Chief Creative Officer of Google Creative Lab. 

The Tomorrow Awards Conference + Ceremony was held last night in São Paulo, Brazil—one of the top 5 advertising markets in the world. Offset (at Chácara Santa Cecília), where the Tomorrow Awards were held, is located in one of São Paulo’s hottest neighborhoods and is surrounded by a small ecological reserve filled with native Brazilian flora.

To learn more from the Monster Judges about why each entry won, please visit: http://tomorrowawards.com/magazine/fall-2012-winners/.

About the Tomorrow Awards

Launched in February 2010, the Tomorrow Awards’ mission is to showcase and award creative and technological excellence without any categories.  A category-neutral award show, it is the first of its kind to invoke a public judging structure on a global scale—allowing only the best ideas to rise to the top, regardless of media or platform.  The Tomorrow Awards honor the pioneers and the work that makes up the categories of the future.

An extension of the mindset of IHAVEANIDEA and the ADC Global Network that it supports, The Tomorrow Awards knows that when thoughts, opinions, knowledge and expertise are openly shared, everybody stands to benefit.

To learn more about the Tomorrow Awards and why applauded work that was entered in the Fall 2012 session didn’t actually win, visit https://vimeo.com/54296095.

Contact:
Brianna Graves
Director of Content + Communications
ADC Global Network
brianna@adcglobal.org