THINK: AN EXPLORATION INTO MAKING THE WORLD WORK BETTER
Interactive Design: Physical, Installation - Single
Gold Award
Client: IBM
Agency: SYPartners; Mirada
Animator: John Robson, Jason Lowe, Frank Lin
Copywriter: Jeff O’Brien, Stuart Luman, Keith Yamashita, Nicolas Maitret, Susana Rodriguez de Tembleque, Julie Felner, Tom Raith (SYP), David Fowler (Mirada)
Country: USA
Creative Director: Jesus De Francisco, Kaan Atilla (Mirada)
Design Director: James Cathcart (RAA)
Designer: Mark Brinn, Hye Jung Bae, Daryn Wakasa, Christopher Ballard, Ivan Cruz, Luca Giannettoni, Ben Hansford, Jiaren Hui, James Kim, Aaron Lam, James Levy, Miwa Matreyek, An Nguyen, Jane Ro, Andrea Tseng, Wilson Wu, Jacklin Yoo (Mirada); Josh Hartley, Rosanna Vitiello, Carlos Rodriguez, Andri Klausen (RAA)
Director: Mathew Cullen
Director of Photography: Guillermo Navarro
Editor: Lenny Mesina, Fred Fouquet, Bryan Keith
Executive Creative Director: Susana Rodriguez de Tembleque, Nicolas Maitret (SYP), Mathew Cullen (Mirada)
Executive Producer: Javier Jimenez, Alex Vlack (RAA)
Illustrator: Josh Cochrane (Mirada), Carl DeTorres (SYP)
Line Producer: Rob Newman
Music Composer: Money Mark
Partner: RAA; George P. Johnson
Producer: Annie Johnson, Lilly Preston (RAA)
Production Company: Motion Theory (MTh)
Programmers: Casey Reas, David Wicks, Jonathan Cecil, John Houck, Rhazes Spell (Mirada), Eric Gunther, John Rothenberg, Justin Manor, Lauren McCarthy (SoSoLimited)
Project Manager: Andy Merkin (Mirada), Sabrina Clark (SYP), Caitlin Mennen-Bobula (RAA), Sarah Frantz (GPJ)
Senior Art Director: Jonathan Wu (Mirada), Heui Jin Jo, Becky Hui (SYPartners)
