Micro-rebranding exercise for interior design consultancy, Distillery Studio - beginning from their business cards.

Matthew Shang, Creative Director of Distiilery Studio approached us to further develop and revitalize their brand identity. The company desired a more classic and sophisticated look, and required the existing logo to be retained in the design of their business cards.

With the challenge of retaining the complex logo and rethinking how Distillery wanted to be perceived by their target market, we needed to strip away elements that was cluttering the brand identity. The business card is designed by silkscreening a custom-mixed metallic bronze ink and PMS 491 U on 220 gsm New Raglin paper, Distillery’s existing logo is applied as an accent using blind-emboss, allowing the details of the logo to be seen on both sides subtly.

The result is a modernist corporate stationary for a strong first impression.