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The Art Directors Club
Newsletter
Issue 37 September 2007

In This Issue...


Q & A
Calendar
From the Library
Education
Members
Traveling Exhibition
FYI
Your Next Event

New Feature!
adcQ&A


Drawing by Jenny Mortsell

ADC Young Gun Ryan Waller immediately came to mind when we decided to introduce an adcQ&A to our monthly newsletter. He represents the best qualities of the multi-faceted ADC membership – in one individual. His eclectic body of work reflects a continuous creator. He is at once a collaborator on the City of New York's ubiquitous Green NYC campaign and creator of the beautifully designed, self-published zine: The New College Beat. Ryan is also beginning his MFA at Yale this Fall. We encountered Ryan again when he generously volunteered to design the ADC’s Illustration Portfolio Review communication. Since then, we have learned that he is a pretty hilarious fellow who loves his Budweiser. His designs are imbued with his characteristic thoughtful, ironic simplicity. Interviewed by Danielle Epstein danielle@adcglobal.org

ADC: Tell me about the New College Beat.

Ryan Waller: The New College Beat is a zine I started a couple years ago. At first I didn’t know exactly what it would be about so I just started making supplements--pieces that deal with a random subject, such as the Kirsten Dunst fan zine (Supplement #2) or the black flag logo zine (Supplement #3). The most recent issue of The New College Beat is the first time with contributors. It’s not really a magazine, not really a book, and it isn’t even a zine. I\'m not sure what it is.

ADC: You once told me it was about going back to school. Is that true?

RW: Not really. It’s named after a diner on 4th Avenue called the New College Diner. The Beat part is from the magazine called The Beat, which was a magazine for teenagers. It had words but they were secondary. It was about having each page work as a poster that you could pull out and put on your wall. I liked calling this thing the Beat because I could just do a page as if it were a poster and I didn’t have to worry about it working in the greater context of a magazine.

ADC: Why did you decide to pursue your MFA?

RW: The one reason that Yale doesn’t want to know is because I want to teach. I chose Yale because I went to RISD for undergrad and it seems like the only place you can go after RISD, if you’re going to continue in graphic design. It’s a continuation of theory based design.

ADC: You were named an ADC Young Gun, selected as one of Print magazine\'s "20 Brightest Stars Under 30," and are frequently blogged about. What do these achievements mean to you? Are they markers of success?

RW: I think every little step along the way is a mark of success. When you finish one project and you’re on to the next it’s a success. I don’t necessarily think that getting recognition is a mark of success. At this point because I’m a young designer and I’m not someone who’s applying for Creative Director jobs, having recognition might help me get a job or a project I want.

ADC: I saw that you are included in Wikipedia…did you put that entry in?

RW: No.

ADC: Do you know who did?

RW: I think I might.

ADC: I read that you are color blind. How does that affect your work? Have you ever viewed it as a drawback? Or an advantage?

RW: When I was in school, a lot of my work was silk-screened. I did almost all of my graphic design projects in the printmaking studio and I think that affected my color sense more than being color blind. It was about minimizing the amount of color. However, I was just on press and realized I’m not exactly sure what I’m looking for so maybe that’s a drawback. I think its an advantage in some way because it makes me more sensitive to what I do use in terms of color.

ADC: You were a teaching assistant at SVA with Michael Ian Kaye and then taught Visual Communications at Pratt. How did it feel to be the one holding the chalk?

RW: It was definitely weird to be a teacher. The first class I taught had only four students. They were sophomores and only four years younger than me. I remember the first day of class a girl came in cursing and mad about something. She borrowed my pen without asking and when I said “Lets just start the class” she had no clue that I was the teacher. At that point she started apologizing.

ADC: What do you do when you aren’t working? What are your hobbies?

RW: I like riding my bike and I surf a lot. (We\'re pretty sure Ryan was lying about this. He warned us before our interview that he’d lie about something.)

ADC: You recently worked on the Green NYC campaign with HunterGatherer. Is designing for social causes something you’ve pursued intentionally?

RW: Doing civic minded work is definitely a preference for me. That project was ideal because I worked with Todd St. John at HunterGatherer and I just lucked out to be able to work on something like that. I make a zine and it is just putting another thing out there that some people want but they definitely don’t need. Getting to do something like the Green NYC project felt good. It felt more right to use whatever skills I have for a greater cause.

ADC: If you were not a designer what would you choose to be?

RW: Maybe an artist.

ADC: You worked as an art director at Mother. What are the advantages or disadvantages of working for someone else?

RW: I was really lucky because Paul and Linus at Mother are really good creative directors. They have a lot of trust in their creatives. You’re always going to be working for someone else but the disadvantage of working at a place is having to show up and work on someone else’s time. Working freelance you are free to come up with your ideas whenever, not at certain hours. You also don’t have to change anything even if your boss doesn’t like it.

ADC: Finally, name your three favorite...
Places you\'ve been:
Hidden St (Providence)
Harvard Square (Cambridge)
Gawanus (Brooklyn)
Websites:
http://coacd.blogspot.com/
http:/www.sandeepkejriwal.com/illusions.htm
http:/www.ameritrade.com
Places to shop:
Apple Store
Fairway
Pearl Paint
Places you want to go:
Stockholm
Paris
Australia
Objects:
Cactus
Snowglobe
Vase
Foods:
Pizza
Hotdog
French Fries
Books:
"No One Belongs Here More than You"
"Walt Disney\'s Autobiography"
The Bruce Springstein Reader
TV Shows:
Entourage
Family Guy
Skins
Drinks:
Budweiser
Budweiser
Budweiser

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Calendar

EXHIBITION
Contour by Getty Images - September 17 - 21

Contour by Getty Images specializes in the licensing and syndication of premium celebrity portraiture. Contour’s diverse roster of world-renowned photographers includes David LaChapelle, George Holz, Mark Seliger, Lorenzo Agius, Warwick Saint, Max Vadukul, Robert Ascroft, Wolfgang Ludes, Julia Broad, Regine Mahaux, Mike Ruiz, Steve Pyke, Randall Slavin, Dah Len, and many more. The agency offers unprecedented technology features, maximum exposure, and a boutique experience for editorial customers worldwide.

Contour is a division of Getty Images, Inc., the world’s leading creator and distributor of visual content and the first place creative professionals turn to discover, license and manage imagery.

Visit Contour at www.contourphotos.com
.


SPEAKER EVENT
Big Brand Talks - Thursday, September 27, 1 pm - 5:30 pm

Join us for Big Brand Talks, Peter Leeds, Reuters\' internal agency head, built their brand on trust, Denise Waggoner researches and explores global image use to understand its meaning in the marketplace, and Nick Law helped Nike reinvent their core competency through a new relationship with Apple and by creating a new running experience for their customers. Register Now.

ADC Members: $157.50
Non-members: $225
Group Non-members: $200

Register online at www.adcglobal.org/events/register

Additional information is available on our website www.adcglobal.org/adc/events/calendar

A group is three or more people registered at the same time from the same company.

Space is limited and reserved on a first-come, first-served basis.



SPEAKER SERIES
Adobe Presents:
ADC Young Guns Live: The Backstory

"DIY" - Thursday, October 4, 7 pm
Preceding: Adobe CS3 Workshop, 5:30 pm

Featuring James Victore and Chris Rubino

Want to take a break from client work? An original Young Gun, James Victore, and a new Young Gun, Chris Rubino, create work for themselves. Their self-motivated projects deliver satisfaction, win awards, and push their creative boundaries. James and Chris will show examples of this work and talk about how these projects drive, and perhaps, inspire the work they produce for clients. Join us to see how two mavericks translate inner visions into new directions.


ADC members $14; Non-members $20

RSVP:
res@adcglobal.org or Ann Schirripa at 212.643.1440.


BONUS WORKSHOPS
Adobe CS3 Workshop, 5:30 pm - 7 pm

Prior to each evening\'s ADC Young Guns lecture, Adobe presents a tutorial on Adobe Creative Suite 3, led by Adobe Certified Trainer Scott Citron.
The tutorials will be held in the ADC Gallery Kodak Room. Seating is limited, so please reserve your place early. To learn even more about Adobe\'s CS3, click here for a free eSeminar.

Special thanks to ADC YG5 series advisors:
Jennifer Lew, Jonathan Jackson, Sarah Nelson, Chris Rubino, Jeff Glendenning, and David Black
.


PERFORMANCE
Come Have a Chicky Meal Cuz You\'re Gonna Love This Deal - October 10 - 13
A performance inspired by a slogan found in the rubble of a Kentucky Fried Chicken in Pakistan that was repeatedly bombed, Julia Mandle brings to the ADC Gallery a unique and thought-provoking look at a facet of the United States\' image abroad. In this piece, Julia asks the observer to consider whether corporate identity has come to represent the United States and whether this is something with which Americans can identify. Not intended to point fingers, "Chicky Meal" asks viewers to stop and think.
Offering a new, yet familiar, mode of communication for the ADC audience, "Chicky Meal," uses visual tools to demonstrate a dichotomy in American society. The white chicken character in the piece represents a consumer culture that chases its next paycheck. Conversely, the performers dressed in black reject this identity and attempt to escape this representation, but struggle to make their voices heard. The shape of the installation, a 5 point star, acts as a reference to both the American flag as well as a shooting target. The performers engage with the structure, a flawed American symbol, in a way similar to how one might engage with their American identity. This performance offers individuals in the visual communications field the opportunity to consider their role in creating an American identity.


SPECIAL EVENT
Photography Portfolio Review and Luncheon - Tuesday, October 16

The Art Directors Club invites you to meet and view the work of 75 outstanding emerging and established photographers at the ADC Gallery.

1 - 7 pm
Buffet lunch beginning at 1
Refreshments all day
Cocktail reception beginning at 7
@The ADC Gallery
All seats for photographers have been filled.

Anyone interested in reviewing the work, please RSVP by clicking here.

Photo credit: David Black

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New Feature!
From the ADC\'s Aquent Room Library

Now available in the ADC\'s newly systemized and user-friendly Aquent Room Library:

An Eye for Color by Olga Gutierrez de la Roza

Just off the press by Collins|Design, this book is the newest addition to the ADC Aquent Room Library. Using the works of master artists, photographers, and designers the reader is taught to develop his or her own sense of color. Each page features perforated color palette cards to create a "color combination rolodex." The book is conveniently broken down by color (chapters range from White to Red to Brown) and describe how color combinations work within each piece, but also the significance of each color. This book is an ideal resource for designers, looking to apply a new color theory to their work, or anyone simply looking to learn more about the use of color.


Archival Notes: The Art Directors Club Hall of Fame Digital Archive Nears Completion

In 1972 The Art Directors Club Hall of Fame was created. With few exceptions, every year the leaders in their chosen field of communication are honored by their peers for their exceptional contributions to the industry.

A special section of the ADC Annual is reserved for the Hall of Fame. The Laureates’ portraits and biographies, together with selections from their most significant work are illustrated. This treasure trove of history has been digitally archived and will be placed on our new website shortly.
68th (1989) ADC Annual;
Raymond Loewy (1893-1986)
Greyhound Double-Decker Bus (1946), TIME Cover (1949)

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Education

Saturday Career Workshops

During October and November, the ADC will once again offer Saturday Career Workshops for artistically talented high school juniors attending New York City public schools. Each week, a leading professional discusses his or her career and background and oversees a creative project that allows the students to apply their skills in new ways. These projects help them build competitive portfolios for the art school application process. The program inspires and encourages students to pursue careers in creative fields. Our workshop leaders are excellent role models who share their experiences, explain the creative process, and guide students as they work on their own projects. The quality of the work they produce is truly extraordinary.

If you would like to participate as a workshop leader or volunteer, please contact Kate Farina at kate@adcglobal.org. We would also be happy to accept donations of magazines with color photographs for a student collage project.

ADC Scholarships

The Art Directors Club is pleased to announce the winners of the 2007 ADC National Scholarship competition. A selection committee consisting of Raquella Kagan, Kristopher Delaney, Michael Gottlieb, Lisa Maione, Mark Chew, and Jason Lancaster filtered through over 170 entries from around the country. We also offered our most valuable award yet, the $5,000 Corbis Award for Overall Creative Excellence, as well as $2,500 scholarships generously donated by Veer, ADC member Michael Schrom, and in memory of ADC life member Bernie Owett. An additional scholarship was made possible by donations from members (including Andres Fernandez, Ernest Scarfone, James C. Smith, Kurt Haiman, Barbara Nessim, and Milton Glaser) and 86th Annual Awards entrants.

The winners were Shawna Laken (Miami Ad School), Jin Choi (New York City College of Technology), Mitzie Testani (Tyler School of Art), Rosey Lakos (California College of the Arts), and Tina Sweep (Ringling College of Art and Design). For more on each winner, check out the 2007 National Scholarship section 2007 National Scholarship section on the ADC website.


Blog This!

Be sure to check out the new ADC student blog, Blog This!, where you can get ideas, tips, and and information geared specifically towards students in visual communications. Blog This! is a space for design, advertising, photography, interactive, and illustration students from across the globe to share thoughts and experiences with one another.

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Members

ADC members represent a diverse and growing community of creative professionals including art directors, designers, new media innovators, copywriters, photographers, illustrators, and others interested in visual communications. We are pleased to welcome the following new members:


Professional

Malcolm Louis Adams, Brooklyn, NY
Barbara Alexander, NY, NY
Paola Ambrosi de Magistris, Brooklyn, NY
Jorji Ampolo, Philadelphia, PA
Edmond Badalian, NY, NY
Marl Bazil, Savannah, GA
Charles Beckwith, Brooklyn, NY
Candance Bexwell-Oukacine, Jersey City, NJ
Maurizio Arturo Bignotti, Bologna, Italy
Patrick Cahalan, Floral Park, NY
Ed Callaghan, Merrick, NY
Chun Yi Chau, Melbourne, Australia
Delanie West Cheatam, Roselle, NJ Andres Cortes, NY, NY
Scott Cimock, NY, NY
Flory Danish, Jersey City, NJ
Sarah Dooley, Hoboken, NJ
Samantha Edwards, NY, NY
Shannon Fagan, NY, NY
Michael Freimuth, Chicago, IL
Aviv Gaal, NY, NY
Caroline Garcia, NY, NY
Tara Gordon, Great Neck, NY
Geoff Green, NY, NY
Scott Grubb, Washington D.C.
Rudy Halek, Munich, Germany
Charles Hall, Richmond, VA
Erin Herbst, Dedham, MA
Ryan Holloway, Miami, FL
Joseph Isaak, Lakeville, MN
Lenlee Jenckes, Cupertino, CA
Jennifer Johnson, Denver, CO
Tesia Alexandra Jurkiewicz, NY, NY
Theodoros Kolovos, Athens, Greece
Dakyung K Lee, NY, NY
Anna Levikova, NY, NY
Adrienne Levin, San Diego, CA
Michal Levy, Rehovot, Israel
Robin Lowery, Fairfax, CA
Vincent Lusardi, Brooklyn, NY
Crystal Madrilejos, Brooklyn, NY
Zoa Martinez, NY, NY
Dmitry Paperny, NY, NY
Karen Post, Savannah, GA
Lea Ann Powers, Fort Wayne, IN
John Raven, Plano, TX
Lynsay Reynolds, Toronto, ONT Canada
Scott Richards, Amityville, NY
Thomas Rockwell, Miami Beach, FL
Charles Rouse, Brooklyn, NY
Kate Ryan, NY, NY
Daniel Scheibel, Hassloch, Germany
Kaushal Shah, NY NY
Patricia Silva, NY, NY
Michael Sloan, McDonough, GA
Katherine Spencer, NY, NY
Natayla Stepanets, Donetsk, Ukraine
Chris Thomas, Southport, CT
Michael Ventura, NY, NY
Forest Young, Orlando, FL
Raynald Wood, NY, NY
Justyna Zareba, Nyack, NY
Predrag Zdravkovic, NY, NY
Hui Zhang, Beijing, China

Corporate

R/GA, NY, NY (Gold)

Student

Heidi Cies, Syracuse University
Claire Chapman, VCU Adcenter
Jin Choi, NYC College of Technology
Brandy Donelson, Oklahoma State University
Allison Dorbad, VCU Adcenter
Matthew Fahnert, Schreiner University
Veronica Hamburger, Brooks Institute of Photography
Shawna Laken, Miami Ad School
Rosey Lakos, California College of the Arts
Thea Roe, Savannah College of Art and Design
Angela Tai, School of Visual Arts
Anthony Tam, Parsons School of Design
Michelle Testani, Tyler School of Art
Kristine Sweep, Ringling College of Art and Design
Jeseok Yi, School of Visual Arts



Member News

Robin Landa

The ADC would like to congratulate member Robin Landa, professor in the Department of Design at Kean University (New Jersey) who has been named one of 36 finalists in the Wall Street Journal\'s Creative Leader Contest, which offers an opportunity to honor an influential member of the Advertising community by nominating one\'s own Creative Leader.


New Member Benefits Package

The ADC is pleased to announce a new and exciting benefit package for members. In addition to the previous membership benefits, we have added 7 new perks for joining the ADC.


New benefits include:
Publication of member name in the Art Directors Annual and on the ADC website
Post your portfolio, contact information and personal URL on the ADC website
30% discount on ticketed ADC events
Discount on one-time use of the ADC gallery space for a single day event
Discounted service and subscription rates from ADC partners, including
Eye Magazine and Emma, a stylish web-based service that meets all of your email marketing and communications needs from start to finish.
Complimentary additional month membership with selection of membership auto-renewal
Complimentary additional month membership with new member referrals

Continuing benefits:
Free posting on the ADC Job Bank
Access to the ADC Membership List
Use of the Aquent Room for Members
Access to the ADC Archive and Library
Discounts on ADC publications and merchandise
Complimentary admission to select ADC events
ADC Monthly Newsletter
Group health insurance available


Annual Meeting and New Board of Directors

The Art Directors Club will undertake its first digital Annual Meeting this year. ADC members will receive a link to the ADC Annual Meeting Report for the 2006-2007 period.

Announcing the 2007-2008 ADC Board of Directors:

President, Paul Lavoie
VP, Brian Collins
Second VP, Jeroen Bours
Secretary, Chee Pearlman
Treasurer, Michael Donovan
Asst Secretary/Treasurer, Steve Smith

Directors:
Ken Carbone
Chris Hacker
Ann Harakawa
Doug Jaeger
Rick Kurnit
Michael Royce
Jakob Trollback


Incoming Board Directors:
Kathy Delaney, Nitro, Creative Chief
Janet Froelich, NYT Magazine, Creative Director
Rei Inamoto, AKQA, Global Creative Director
Rob Rasmussen, RGA, Executive Creative Director
Anthony Rhodes, SVA, Executive Vice President
Elizabeth Talerman, MSLO, Vice President, Senior Director of Marketing for Merchandising


Send Us Your News This is your space to share news of projects, travel, events, etc. The newsletter is published monthly. Send news to: danielle@adcglobal.org.

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Traveling Exhibition

The Art Directors Club 85th and 86th Annual Awards Traveling Exhibition is being hosted by Panamericana Escola de Arte e Design, Sao Paulo, Brazil, from August 16 through September 12. This marks the first time a venue has hosted two separate ADC traveling exhibitions. It should be quite an exhibition as the 85th is characterized by numerous of large dynamic posters while the 86th features a strong Hybrid section.




FYI

School of Visual Arts: MFA in Design Criticism


In accordance with the School of Visual Art\'s tradition of offering a wide spectrum of programs and options, a Masters of Fine Arts (MFA) in Design Criticism has been added to the roster. The program is the first graduate-level degree available which focuses specifically on critical writing about design. Created by Steven Heller and Alice Twemlow, the program aims to train the design critics, writers, journalists, and educators in a field that is quickly rising in its significance. According to Steven Heller, "Design criticism is still in its infancy...But the range of venues for critical discourse has increased in the multimedia era." The curriculum involves lectures, workshops, and seminars given by an array of internationally acclaimed critics, authors, journalists, historians, curators, and designers. The core classes, however, will be taught by a distinguished faculty including: Kurt Anderson, host of Studio 360, Michael Bierut of Pentagram, Paola Antonelli, Curator of the department of Architecture and Design at MoMA, Julie Lasky, Editor-in-Chief of I.D.: The International Design Magazine and Jessica Helfand, Partner of Winterhouse Design Studio and co-founder of the blog, Design Observer. The first class of students will begin in Fall \'08. More information on the program can be found on SVA\'s website or by clicking here


Alan Pottasch

We regretfully note the death of Alan Pottasch. Pottasch\'s 50 year career at PepsiCo produced many successful campaigns, such as Pepsi Generation. The Pepsi Generation campaign was revolutionary for its time, as it was among the first to apply the idea of "selling a lifestyle" rather than just a product. Alan Pottasch\'s contributution to the field of advertising and marketing is vast and his contributions will be remembered.


School of Visual Arts Honors Steven Heller With Masters Series Award and Exhibition

Exhibition, "The Masters Series: Steven Heller": October 22 - December 1, 2007
Reception: Monday, October 22, 6 - 8 pm

Lecture: Tuesday, October 23, 7 pm

In the words of Paula Scher (Pentagram), "Steven Heller has been graphic design\'s biggest fan." He has co-authored over 100 books on graphic design, illustration, and political art, including The Education of a Graphic Designer (Allworth Press) and most recently The Anatomy of Design: Uncovering the Influences and Inspiration in Modern Graphic Design (Rockport Publishers). Heller was also an art director at the New York Times for 33 years, is a columnist for The New York Times Book Review, and is the co-founder of the MFA Design Department and co-founder of the MFA Design Criticism Department at SVA.

Sustainable Art From Gouthier Design

Gouthier Design, a brand collective, has taken the idea of mass produced printing and circled it back around. The group has taken printing plates from past issues of Graft, a journal the design studio writes and prints on the integration of design and business, and transformed them into original works of art. The 6" x 6" cut sections of aluminum printing plates are each brushed with the specific color of the separation (black plates are highlighted in white paint) and mounted on a 3" deep frame casing. While each plate was initially used to create thousands of impressions, only a few plates are produced for each print run, making these uniquely cut pieces one of a kind.

These works are available online only for $75.00 each plus shipping and handling. Payment is through Paypal. Contact info@gouthier.com for more information.


ADC on Myspace.com

Become friends of the ADC on myspace.com. If you are a Myspace user you can now view the general ADC profile (myspace.com/adcnyc) as well as a specific page for the Saturday Career Workshops (myspace.com/saturdaycareerworkshops). A new, fun, and personal way to connect with ADC!

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Your Next Event

The ADC Gallery accommodates up to 450 for private events, parties and exhibitions. For rental availability contact olga@adcglobal.org.



Send us your news, comments and letters to danielle@adcglobal.org with the subject line Newsletter.

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Issue 37 September 2007
Past Newsletters Are Available Here.
The Art Directors Club, Inc. 106 West 29th Street, New York, NY 10001 Telephone 212 643 1440 Fax 212 643 4266 http://www.adcglobal.org