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Given his early training as a designer coupled with his instincts as co-founder of one of the ad industry's most successful agencies, he intuitively understands how design, advertising, branding, interactive media and events can converge to articulate a powerful presence and connection within the industry. Paul assumed leadership of the ADC board with characteristic passion, dedication and sense of urgency. We've asked him to describe his path leading up to this assignment, the brief as he saw it and to explain the objectives that drove his administration. Paul's presence and recognizable, booming deep voice have resonated at ADC events and boardroom and throughout the community for three lucky years. We'll miss his guidance and his inimitable style. Interviewed by Regan Murphy, regan@adcglobal.org.
ADC: What led up to the founding of TAXI in 1992?
Lavoie: Frustration. That was really what started it all. In 1992, I was creative director of a very large agency. There was the typical bureaucracy, ego, and politics. Silos and ghettos. Process always trumped product. Producing consistently great creative was my goal, but it was constantly challenged.
One day my young daughter Catherine saw an ad on T.V. produced by this particular agency. She looked at me and said something like: that really sucks Dad. Did you do that? I replied: No. They did. And I quit the next day. I contemplated leaving the business altogether. Anything - I even thought of being a chef. But fundamentally my love and my craft were design and advertising. I just needed to find a way to realize my goal of being part of a place where we all agreed on producing consistently great work. The real question was how to create a sustainable business that would not compromise that goal. I started out by aiming to create the conditions for success - a culture where I would love to work.
ADC: Not many non-US agencies make it in the US - especially in NYC. For the last two years TAXI NYC has won the O'Toole Award for creative excellence from the American Association of Advertising Agencies. To what do you attribute this success?
Doubt means never assuming. It means questioning conventional thinking. It means opening your mind to new possibilities. It is the point of departure for each problem or challenge we are faced with.
For TAXI, it is a proven approach for navigating in an incessantly changing industry. We aren't intimidated by unconventional media solutions and have integrated design, online, stunts - you name it - along with traditional media to solve clients' business challenges. This agility is part of our DNA and is has defined our success in New York and throughout the rest of the TAXI network. This approach makes us better partners with our clients because we always go that bit further by thinking about brand experience. We have client relationships that are as old as us.
ADC: How much has the powerful combination of advertising and design contributed to the success of TAXI?
Lavoie: It is one of the defining characteristics of our brand. From Day One, Co-founder and ECD Design, Jane Hope and I believed that advertising was only one of the assets that helped build strong brands.
We were interested in connecting with as many consumer touch points as we could and to give our clients' brands a bigger presence in the marketplace. Design provides these opportunities, as does online and a host of other options that seem to continually present themselves. Many agencies outsource design or use designers to art direct their ads. At TAXI design is a discipline that allows us to develop brand identities, packaging, stores, literature and on and on. It is not about a "look." In fact at TAXI we pride ourselves for not having a "house style." We believe in creating a distinct voice for a brand in all its incarnations and so each must be as unique as those brands and their communication requirements. Being designers also makes us really maniacal about craftsmanship - we'll be looking at your font selection for this article.
ADC: What was your first impression of ADC and how has it changed since you became President of the Board?
Lavoie: My first impression was, and still is - respect. The historic significance of the Art Directors Club is its legacy as the first creative hub of our industry. Clubs like the D&AD or One Show were inspired by or splintered off this mothership. Icons have marked its evolution: Charles Dana Gibson was one of the first award judges; Salvador Dali made a hair-raising luncheon presentation. ADC's 87 annuals are history books that include work from Charles Eames, Alexy Brodovitch, Norman Rockwell, Pablo Picasso, Man Ray, Moholy- Nagy, A.M Cassandre, Georgia O'Keeffe, Richard Avedon, Paul Rand, Walt Disney, George Lois, Ikko Tanaka, Bill Bernbach and the most innovative creative minds working around the globe today. You can't help feeling humbled by the history - and you can't help feeling responsible for and contributing to its future.
ADC: What are some of ADC's highlights (or lowlights) during your term?
Lavoie: I inherited the presidency from RGA's Robert Greenberg, who had preserved the vibrancy of the club by responding to the shifting paradigms of our business towards digital. He labored to modernize bylaws. He worked alongside long-standing ADC Executive Director, Myrna Davis, who played a pivotal role in keeping the club afloat despite shrinking budgets and creative currency as other clubs and shows proliferated.
I believed in the potential of the club but felt its foundations were in urgent need of shoring up. I saw this task as four pillars: to increase the relevancy, visibility, creative currency and financial health of ADC. Here's what we did: - The board worked hard to rally around a new and more relevant mission to connect, provoke and elevate world-changing ideas. It was also essential to recognize that our membership is made up of the world's diverse creative community - not just art directors. - Increasing relevancy began with more active use of the often empty gallery space. The idea is to transform it into a nerve center for thought leadership and a welcome source of inspiration and clarification in this atmosphere of change. - In the face of growing competition from other advertising shows we focused on strategies to increase ADC's currency so that winning a cube would be a career-defining event. - We continued to support ADC's unique mandate to invest the majority of proceeds in the next generation, on programs like Young Guns, Portfolio Nights, workshops and scholarships. - We reduced our debt, and are better structured to build a reserve to help feed the tangible initiatives that will demonstrate our mission. - We accomplished the challenging task of finding a successor to Executive Director Myrna Davis and named Ami Brophy our CEO. Ami provides what every club yearns for, strong leadership and vision, fiscal discipline and a history and natural passion for the business of creativity. - We enhanced the diversity and depth of the board and made the appropriate staff changes to keep ADC relevant. - These changes and those planned for the coming year have provided increased visibility for the club and provided both ADC CEO Ami Brophy and the board examples to tell our story to a broader global community. The club is buoyed by an incredible past and inspires the present - but the club has always been about embracing the future by focusing time, money and energy on assisting the next generation of practitioners. And so last but not least: I am delighted with the election of Doug Jaeger, founder and CEO of thehappycorp global, as the incoming ADC President. He has his eye keenly focused on what's next. We have an impressive board and unbelievable staff. ( I'll miss you, Olga.) The future is ours.
ADC: As an ADC boardroom insider you are aware that there are illustrations of all the past Presidents on exhibit. If you were to post a quote beneath your portrait, what would it read?
Lavoie: Let's see. It could be aligned with the challenge that I set for every board member: This member left our club in better shape than when he joined.
ADC: What's next? What will be keeping you busy?
TAXI is growing beyond my wildest dreams and I will help lead its European expansion in '09. My focus will be on smart growth, which means to insure creative standards and culture remain strong as the fleet keeps growing.
Additionally I remain I am active on the boards of VCU's Brandcenter and the MoMA advisory board. And as past President I passionately reserve the right to continue to support ADC. I'm also working on a short film. | ||||||||||||||||||
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2008 ADC Photography Portfolio Review
Tuesday, October 14
The Art Directors Club invites you to attend the 2008 Photography Portfolio Review and Luncheon. Come view the work of 75 outstanding photographers: emerging talent and established talent.
Tuesday, October 14 Luncheon: 1pm - 3pm Happy Hour: 5pm - 7pm Refreshments all day @ADC Gallery 106 West 29th Street, NYC Sponsored by: To RSVP as a reviewer please contact Isabel Johnson, isabel@adcglobal.org. Please include your name, company, job title, email address and phone number with your RSVP. ADC Series: Opposites Attract
A Conversation with Dana Arnett and Carin Goldberg Thursday, October 16
The third event in the Opposites Attract series brings together Dana Arnett and Carin Goldberg, two designers with a characteristic flair for fusing sophisticated typography, arresting imagery and thoughtful concepts into imaginative projects - all with decidedly opposite results. As they share their work and talk about their background in a moderated discussion, we presume the differences and similarities will quickly be apparent.
Opposites Attract brings together designers with differing paths, distinct backgrounds, assorted abilities, and unique approaches that, ultimately, strive for the same goal: simply to produce great work.
Thursday, October 16 6:30-8:30pm @ADC Gallery 106 West 29th Street, NYC This series continues on: Thursday, November 13 ADC Members $21 Non-Members $30 Students $15 Sponsored by Veer RSVP by going here. The Keller Gates Project Exhibition
Wednesday, October 22 - Friday, October 24
Emerging artist Yazmany Arboleda will present the various stages of his latest endeavor, the Keller Gates Project, at the Art Directors Club Gallery. A great deal of speculation has surrounded Yazmany's work, especially "The Assassination of Hillary Clinton" and "The Assassination of Barack Obama". This exhibit will unveil the project's trajectory since its conception in January until it broke headlines at the height of the democratic primaries.
Exhibition remain open past 6pm on October 23, only for those who are attending the panel discussion. October 22-24 @ADC Gallery 106 West 29th Street, NYC 10am-6pm ADC hosts 'Art is Communication - It is the Ability to Manipulate People'
Thursday, October 23
This panel takes it name from the 1989 quote from world-renowned artist, Jeff Koons, and treats the projects of emerging artist Yazmany Arboleda creator of The Keller Gates Project.
The Art Directors Club presents a panel discussion with some of the art world's foremost visionary leaders to discuss the power and significance of the Keller Gates Project. Klaus Biesenbach, Chief Curator of Media, MoMA, Anne Pasternak, Artistic Director and President of Creative Time, Lauren Cornell, Executive Director, Rhizome, and Adjunct Curator, the New Museum of Contemporary Art and others will talk about this project within the context of the evolution of contemporary art. The discussion will explore the emerging artist's ability to fabricate realities using technology and media. Join us for this conversation and learn about where the future of art lies. Exhibition opens at 6:30pm Panel discussion runs 7-8pm Reception continues after panel until 9pm Thursday, October 23 @ADC Gallery 106 West 29th Street, NYC Free to ADC Members and students, $15 for non-members. Please buy tickets here, even if you are a member or student. For more information click here. ADC Hall of Fame Festival and Exhibition
Wednesday, November 5 - Friday, November 21
Since 1971, ADC's Hall of Fame has recognized and honored those innovators who have made significant contributions to art direction and visual communications, and whose lifetime achievements represent the highest standards of creative excellence. In November ADC will honor seven laureates.
ADC Hall of Fame Gala Thursday, November 6th Champagne Reception and Exhibition Preview 7pm Dinner and Presentation 8pm ADC Hall of Fame Festival Speaker Nights November 5, 11 and 12 Hall of Fame Exhibition November 10 - 21 More details to come. Tickets go on sale Wednesday, October 15. In the meantime, visit ADC's archive of laureates. Color Control Freak: The Color Seminar for Creatives
Monday, November 10
Pantone and X-Rite are offering a digital color seminar to teach creative directors, designers and marketing professionals the best new ways to create, control and communicate color. The Color Control Freak seminar brings creatives up to speed on the latest technologies and best practices for selecting, specifying and controlling color from inspiration to final output.
ADC members save 10% off the $295 registration fee by using the coupon code "adc08" when registering online or by phone at 888.439.4403. Registration includes lunch and a complimentary Creative Color Toolkit, including the ColorMunki™ Create monitor calibrator and color selection software, an hour-long "Color Management Survival Guide" eLearning DVD, a seminar reference CD, a full-color presentation booklet and a coupon book with up to $800 in discounts from seminar sponsors. At each event, drawings will also be held to give away a Pantone GoeGuide™ and the hot new ColorMunki Design spectrophotometer. Monday, November 10 9am-4pm @ADC Gallery 106 West 29th Street, NYC ADC Series: Opposites Attract
A Conversation with Gail Anderson and Robynne Raye Thursday, November 13
Organized and moderated by Armin Vit and Bryony Gomez-Palacio, founders and partners at UnderConsideration, this series brings together individuals whose paths or current career milestones are unique and interesting but completely opposite. Despite their differences they all create amazing work. This is the final evening of the series.
Thursday, November 13 6:30-8:30pm @ADC Gallery 106 West 29th Street, NYC ADC Members $21 Non-members $30 Students $15 Sponsored by Veer RSVP by going here. ADC Holiday Party
Tuesday, December 16
Join us for a festive night of food, drinks and gift-giving.
The Art Directors Annual 87 and ADC Young Guns 6 Annual will make their debut at the party and will be available for purchase. Tuesday, December 16 6-9pm @ADC Gallery 106 West 29th Street, NYC Admission: $20 or a new, unwrapped toy to benefit The Children's Aid Society. | |||||||||||||||||||
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Gary Panter
This book is an intimate look at the work and life of a legendary artist. Gary Panter has been one of the most influential figures in visual culture since the mid-1970's. From his era-defining punk graphics to his cartoon icon Jimbo to his visionary design for Pee-Wee's Playhouse, he has left his mark on every medium he's touched. Working in close collaboration with the artist, PictureBox has assembled the definitive volume on Panter's work from the early 1970's to the present. This monumental, slipcased set is split into two 350-page volumes. The first is a comprehensive monograph featuring over 700 images of paintings, drawings, sculptures, posters and comics, alongside essays by Robert Storr, Mike Kelley, Richard Klein, Richard Gehr, Karrie Jacobs and Byron Coley, as well a substantial commentary by the artist himself. The second volume features a selection from Panter's sketchbooks - the site of some of his most audacious work - most of which has never been published in any form.
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ADC Grandmasters
ADC presented the first annual ADC Grandmasters Awards reception on October 6. ADC Grandmasters is a new initiative that both recognizes and celebrates the impact educators have on a wide range of visual communications professionals. Proceeds from the event go to dedicated scholarships in the name of the honoree for their academic institution. The inaugural group of ADC Grandmasters were:
Sheila Levrant de Bretteville, Yale University Mark Fenske, VCU Brandcenter Carin Goldberg, SVA Jeffrey Metzner, former SVA instructor Ray Nichols, former University of Delaware instructor The awards reception took place against the backdrop of an exhibition that featured the work of ADC Grandmasters and that of 85 of their current and former students. The exhibition runs until October 10. Admission is free. The Awards reception was well attended by past and present students and is a testament to the power and influence of ADC Grandmasters. TO CONTRIBUTE TO DEDICATED ADC GRANDMASTER SCHOLARSHIPS CLICK HERE. Sponsored by:
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ADC 88th Annual Awards
ADC's 88th Annual Awards Call for Entries will open later this Fall. Winners will be announced at the Gala ceremony at ADC Gallery in New York in the spring of 2009. Winning work will go on a worldwide exhibition tour and be published in the Art Directors Annual 88, the longest-running archive of leading creative work in global advertising and design.
ADC Traveling Exhibition - Dublin, Ireland
The Art Directors Club 87th Annual Awards Traveling Exhibition is currently showing at ICAD in Dublin, Ireland in conjunction with ICAD's 50th Anniversary celebration. The exhibition officially opened Wednesday, October 8, hosted by Ambassador Thomas C. Foley, United States Ambassador to Ireland. The Institute of Creative Advertising & Design (ICAD) celebrates 50 this year making it the oldest creative club of it's kind in Europe.
For more information on ICAD please visit their website: http://www.icad.ie For continuing information on ADC's 87th Traveling Awards Exhibition please visit http://www.adcglobal.org/awards/traveling/ Photos from the exhibit in Dublin coming soon! And stay tuned for future exhibit dates. Picturehouse New York event
Stock imagery buyers are invited to meet image suppliers from around the globe in New York on October 29. This 8th annual Picturehouse New York event is the premier forum for keeping abreast of developments in the stock industry and it will bring together over a hundred image suppliers. Enjoy free refreshments (including beer and wine after 5pm), many prizes and giveaways. Entry is free to professional stock imagery buyers and researchers pre-registration required: www.picturehouse-us.com/newyork
The Original Art 2008: Celebrating the Fine Art of Children's Book Illustration
Exhibition will be on view October 16-November 26. (Tuesday 10am-8pm, Wednesday-Friday 10am-5pm, Saturday 12pm-4pm)
Society of Illustrators 128 East 63rd Street NYC For more information contact Tara at tara@societyillustrators.org or call 212-838-2560. Workshop with Illustrator Marcos Chin
Editorial, advertising and book illustrator Marcos Chin will discuss and demonstrate his technique and work on October 29. The workshop is limited to 45 people. Attendees must bring their own supplies.
6:30-8:30pm Society of Illustrators 128 East 63rd Street NYC For more information visit www.societyillustrators.org. SVA Fall 2008 Lecture Series: Art in the First Person
Rob Giampietro- Design, Distribution and Circulation
Designer, writer and teacher Rob Giampietro examines recent design history and explains how the origins, appearance, distribution and audience of a created object affect its reception. Giampietro founded the studio Giampietro+Smith in 2003 and has worked for Pentagram, The New York Times Magazine and Hearst Publications. Presented by the MFA Design Criticism Department. Tuesday, October 28 6:00pm 136 West 21st Street, 2nd floor NYC Carol Becker - What We Do: Values Implicit in Schools of Art and Design Focusing on their potential as instruments for social change, Professor Becker will discuss the relationship between the disciplines of art and design, from their independent intrinsic values to their shared interest in sustainability, the urgencies of the planet and other pressing contemporary issues. Becker is the dean of the School of the Arts at Columbia University and the author of several books, including Surpassing the Spectacle: Global Transformations and the Changing Politics of Art (Rowman & Littlefield, 2002), and the forthcoming collection of essays Thinking in Place: Art, Action, and Cultural Production. Presented by the MFA Art Criticism and Writing Department. Thursday, November 13 7:00pm 209 East 23 Street, 3rd-floor amphitheater NYC Eugenia Bell - Design, Observed: Writing Design and Architecture New York-based writer and critic Eugenia Bell will speak about the challenges and rewards of writing on design and architecture for the art press. Bell is the design editor of Frieze magazine and has worked for the Princeton Architectural Press, the Victoria and Albert Museum, the Walker Art Center and the University of Michigan Taubman College of Architecture and Urban Planning. Presented by the MFA Design Criticism Department. Tuesday, November 18 6:00pm 136 West 21 Street, 2nd floor NYC All lectures are free and open to the public. RSVP please contact eweiner1@sva.edu. The School of Visual Arts Tel: 212-592-2010 For more information click here. International Fine Print Dealers Association Print Fair at the Park Avenue Armory
The International Fine Print Dealers Association is pleased to offer members of the Art Directors Club complimentary admission to the 2008 IFPDA Print Fair. The Print Fair will be held from Thursday, October 30 through Sunday, November 2 at the Park Avenue Armory. To receive complimentary admission, ADC members should proceed directly to the WILL CALL Desk to receive an admission ticket upon presentation of their ADC membership card.
The IFPDA Print Fair is distinguished by its international scope and the unrivaled quality of the works on view. This year, prestigious galleries and art dealers will come from Paris, London, Amsterdam, Berlin, Frankfurt, Zurich, Montreal, and across the U.S. to exhibit woodcuts, etchings, and lithographs. From printmaking's 16th century origins to 19th century lithographs, American prints of the WPA era, the Japanese Ukiyo-e masters, 20th century Modernists, and exciting new projects from today's leading and emerging artists, the Fair provides a fascinating overview of this vital medium. For more on the Print Fair and related programming, please visit ifpda2008printfair.com. October 30-November 2 Park Avenue Armory at Park Avenue & 67th St NYC Open daily 12 pm-7 pm Sunday 12 pm-6 pm Regular Admission $20 (includes catalogue) Free for ADC Members ADC Young Guns 6 Permanent Collection Now Online
Check out the winning work here.
In addition, a digital version of the exhibition has hit the road and is scheduled to make appearances throughout the US, China, Thailand and Malaysia. Details to come. | |||||||||||||||||||
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ADC Welcomes New Members
Individual Members
Karina Angeles: Brooklyn, NY Jerome Austria: NY, NY Shahzad Bashir: Markham, Canada Mark Bazil: Savannah, GA Mike Bishop: Vancouver, Canada Michael Christopher Brown: Brooklyn, NY Greg Brunkalla: NY, NY Fabienne Burri: Lucerne, Switzerland Dana Bussey: NY, NY Marsha Camera: White Plains, NY Jackie Caradonio: NY, NY Shamik Chaudhuri: NY, NY Lane Cooper: Bullville, NY Damien Correll: Brooklyn, NY Mary Day: NY, NY Eric Elms: Brooklyn, NY NY Jillian Erhardt: Baltimore, MD Jason Evans: NY, NY Kristie Fenning: NY, NY Scott Gormley: Farmingdale, NY Brian Michael Gossett: Santa Monica, CA Wyeth Hansen: Brooklyn, NY Kristian Henson: Los Angeles, CA Charles Hively: NY, NY Kathryn Hotler: Croton On Hudson, NY Philipp Hubert: Stuttgart, Germany Jessica Jackson: Brooklyn, NY Doug Jaeger: NY, NY Neslihan Kaplan: Ridgewood, NY Marcos Kotlhar: Sao Paulo, Brazil Jeremy Lehmann: Brooklyn, NY Angelina Li: London, United Kingdom Douglas Mesney: Vashon, WA Angel Montero Barro Naron: A Coruna, Spain Natalie Murphy-Baranello: Staten Island, NY Ed O'Brien: San Francisco, CA Anna Ostrovskaya: Brooklyn, NY Esther Park: NY, NY Mike Perry: Brooklyn, NY Emiliano Ponzi: Milan, Italy Pawel Piotr Przybyl: Warsaw, Poland Mirna Raduka: NY, NY Nicole Ricciuto: Astoria, NY Ryan Schude: Los Angeles, CA Kristin Sloan: NY, NY Michael Sonesen: Silver Spring, MD Aleanna Sonnylal: Richmond Hill, NY Design Team: NY, NY Alex Trochut: Barcelona, Spain Jenny Volvovski: Chicago, IL Sarah Wilmer: Brooklyn, NY Cagan Yuksel: Jersey City, NJ Florencio Zavala: Los Angeles, CA | |||||||||||||||||||
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William H. Buckley
Former ADC President William H. Buckley passed away September 19 at his home in East Hampton. Born in New York in 1917, Bill Buckley was raised in Queens with his older brother and sister. With no formal training, he began his career in design and graphics at an early age, getting hired while still in high school to paint signs and windows for local businesses. Recognizing his talent, his art teachers presented him with a one year scholarship to attend Pratt Institute. While studying at Pratt, Bill found work as a freelance designer and was soon hired to work at The J. Walter Thompson advertising agency.
In 1936 Bill became a member of New York's 7th Regiment National Guard which was deployed at the start of WWII to California to help protect the Pacific coast. He served for 5 years in the States and Pearl Harbor, becoming Captain and later named Major by The 7th Regiment. Returning to New York, Bill resumed working at J. Walter Thompson where he helped design the campaigns of major automobile companies. Elected President of The Art Directors Club in 1956, Bill remained an active member of the organization, serving on its advisory board for his whole life. In 1958 he was invited to help organize the US Post Office's first Citizens Advisory Committee and designed the 7 cent airmail stamp that same year. Bill spent the late 1950's as an art director at Benton & Bowles and at JWT where he was named Vice President in 1959 and supervised all of the Ford Motor Company's advertising. He went on to a rewarding freelance career and began teaching advertising design at The Fashion Institute of Technology in 1978. He retired in 1995 to live full time in East Hampton with his wife of 38 years, Linda. In addition to his wife, Mr. Buckley is survived by his daughter Cristina Buckley-Kelly, his sister Marie Howatt and his brother Jim Buckley. "Bill Buckley was a stalwart leader and advisor to the Art Directors club, and a dedicated teacher and mentor to hundreds of appreciative designers and art directors throughout the world." -George Lois, ADC President 1971-1973. | |||||||||||||||||||
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ADC members - this is your place to share. The newsletter is published
monthly. The deadline for submissions for the November newsletter is
October 27. Send news or inquiries to regan@adcglobal.org with the subject
line Newsletter.
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Consider the ADC gallery for your next event
The ADC Gallery can accommodate up to 430 guests and is handicap accessible.
Location: 106 West 29th Street (Just West of 6th Avenue) Closest subway stops are 1/9 or R/W to 28th St. For more information click here. For further questions or to make an appointment, please contact Olga Grisaitis at olga@adcglobal.org. | |||||||||||||||||||
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About ADC
The Art Directors Club is the premier organization for
integrated media and the first international creative
collective of its kind. Founded in New York in 1920, ADC
is a self-funding, not-for-profit membership organization
whose mission is to connect, provoke and elevate creative
visual communications professionals around the world.
It focuses on the highest standards of excellence and
integrity in visual communications for the industry, and
encourages students and young professionals entering the
field. ADC provides a forum for creatives in Advertising,
Design, Interactive Media and Communications to explore
the direction of these rapidly converging industries.
Not Yet A Member? Join Now.
The Art Directors Club 106 West 29th Street New York, NY 10001 212.643.1440 www.adcglobal.org
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