Photo by Gary Sloan.

Doug Jaeger, founder, CEO and creative director of thehappycorp global, is the newly elected 57th president of the Art Directors Club. At 33, the Long Island native is ADC's youngest president. Jaeger has been an active board member of ADC for five years and also sits on the Marketing Advisory Board of the Museum of Modern Art. Happycorp global's smiley face splash page reflects the agency's stated mission of "improving gross national happiness through the invention, management, and maintenance of progressive brands and ideas." Jaeger, aka "underground party impresario," also spreads glee as the director of event/digital media project LVHRD. Jaeger, who is always attempting and usually succeeding in challenging tradition, will now focus on keeping ADC fresh. We caught up with the closet Gossip Girl fan this month and learned more about the founding of thehappycorp, news about LVHRD, his thoughts about the ADC board, ADC Young Guns, and his goals for ADC and its membership. ADC looks forward to having Jaeger at the helm for the next three years. Interviewed by Regan Murphy, regan@adcglobal.org.

DJ: Agency.com, JWT, TBWAChiatDay, were all great places to spend time, each full of anarchists. Creative people at the top of their game always looking for a way out. People working too many hours, talking about what they would do next if they left. I had my fair share of mentors (account directors, creative directors, clients) all of whom seemed to see something in me, and offering the same advice..."start your own company."

In late 2003, my creative partner and I traded midtown for downtown. I lived in Nolita, in a 1,250 square foot apartment - why not work there? At least it had skylights. Already collaborating on a t-shirt line, we decided to start working together on ideas. These ideas began to take shape and clients began to surface.

DJ: I became a board member of ADC soon after founding thehappycorp. It's difficult to describe how different it feels working on your own after commuting to skyscrapers with infinite numbers of support staff to make sure everything is just right. It was a surprise when the phone rang in the early days of the thehappycorp. I remember calls from Kevin Wassong and Brian Collins (fellow board members), I really wasn't sure what their calls meant or what their contributions would lead to.

ADC had helped me understand talent and systems issues, ownership, relationship building, and the market at large within the business of visual and commercial art. Participating in board meetings with influential seasoned professionals has helped me to become more confident in my ideas, to take more risks, to seek advice, and to take actions that are stimulating for me and for others. I have always wrestled with issues of service and volunteering; I wanted to make the greatest contribution possible with my time. ADC is a great place to give time, expertise and knowledge. My hope is to have an impact on future generations of creatives.

DJ: This organization was founded to stimulate the visual communications industry. Over the next 3 years, ADC will become a daily experience for those who trade in their ideas and talents for both the spirit and the sport of it. Personal experiences have taught me that serendipity and opportunity can be accelerated and enhanced by digital means. We are planning a fund-raising effort that will expand our offerings in the digital space. I am a firm believer in the need for meaningful real life contact, and equally believe that technology is an asset in connection.

We will take content being created at the club and release it to a larger audience digitally. We will continue to digitize the ADC archive - more than 88 years of award-winning work - and we will also be making efforts to capture and share thoughts of creative leadership that have been celebrated by the industry.

DJ: ADC started with a bunch of renegade artists banding together to create a new marketplace for their work. The club needs today's renegades to define the visual communications marketplace for the next generation. Agency layoffs are at an all-time high. Design has become more important than ever as sustainability has become a recent focus. Digital media is maturing and becoming a larger part of every brand's personality. This club will serve the community by sharing thinking that will help us redefine ourselves in these changing and challenging times.

Given that software and tools make it easier for everyone to get involved, it has become essential for ideas to shine through. Today traditional media is challenged as new media fragments consumption of information and entertainment. The changes have forced us to create new ways of comparing, evaluating and competing. I am also particularly interested in creating community for the small upstart firms that are getting attention from larger brands. ADC will become an outpost for the next generation of creative enterprise.

DJ: We continue to offer lectures and programs that connect generations of ADC Young Guns at the club. We've recently started outreach to partners for new events to connect these generations into a cohesive community as well as to facilitate sharing their current work online. Stay tuned this summer.

Interestingly enough, I have never been recognized as an ADC Young Gun. At 24 I was an associate creative director at JWT, and at 25 I was made partner. By 26 I was a managing partner at TBWAChiatDay. I was on the ADC board before I turned 30. I hadn't been exposed to the ADC Young Guns program, and was more invested in the Annual Awards show. In hindsight, I wish I had entered the ADC Young Guns competition, though I am now ineligible. I am involved in the ADC Young Guns board committee and have been lucky enough to work with Rei Inamoto and Rob Rasmussen to generate greater visibility and awareness to make ADC Young Guns an even more successful program.

DJ: I started LVHRD for a few reasons. My business partner had extensive party promotion experience, the parties that we were attending were not engaging, and felt formulaic. We felt a need to bring creative people from disparate creative professions together. We have now been throwing the events for more that 4 years, and have really enjoyed it. We have two events planned during January and February.

(CLL) PHN LCKN 2 is the sequel to the event we held at the MoMA in late 2006. This time we are partnering with 5th Finger, a mobile company to deliver a unique mobile experience for guests. In February we are putting together our 5th Architecture Duel; our theme will reflect the current economic conditions and will open eyes to a new creative frontier in architecture.

As well, for late March, we are planning an Un-Conference that combines work and play featuring those who have achieved balance between their career and personal lives.

DJ: Oh, you mean 2000-fine? As the president of ADC, I plan to build membership and find more ways for members to get involved with the club. As for thehappycorp I plan to keep the sweat volume high. I plan on taking short naps followed by really tough work sessions. I think we are all trying to redefine ourselves this year.

Places you have been: Bali, Hong Kong, Vieques.

Places you want to go: Mars, the moon, outer atmosphere.

Concerts you have attended: Les Savy Fav, U2, The Police and Air.

Foods to order while working late: Dominos, Pluck U, Thai food.

Websites: Newser, Twitter, Flickr, Facebook, a slew of design blogs.

Excuses not to do something: Sleep, sleep, sleep.

Guilty pleasure TV shows: True Blood, Big Love, Mad Men and, dare I say it? Gossip Girl. It's candy.

Don't forget the January 16, 2009 entry deadline for Professionals and the January 30, 2009 deadline for Students. It's your chance to win a Gold Cube in the 88th Annual Awards. Enter your Advertising, Design, Interactive, Photography, Illustration and even unpublished work in Playground. There are also breakout categories, ADC Hybrid, ADC Design Sphere, the newly introduced ADC Black Cube and a sponsored award from Corbis! So go ahead, enter now at www.adcawards.org!

Please note: Your package needs to be postmarked on or before the deadline. All payment and packages must be received by February 2, 2009 for your work to be judged in the Annual Awards.

The Art Directors Club 87th Annual Awards and ADC Young Guns 6 Traveling Exhibitions will be making a number of stops in the upcoming months.

Bangkok University, Thailand
Saturday, January 3rd - Friday, February 13th, 2009
For more information on Bangkok University go here.

The One Academy, Selangor, Malaysia
Monday, March 16 - Friday, April 10, 2009
For more information on The One Academy go here.

Mark your calendars - the ADC Young Guns 7 entry site opens on March 19, 2009, at 7 p.m. EST.

In the meantime, make sure you are eligible, and prepare your digital portfolio for entry!

The immense body of work produced by graphic designers around the world is astoundingly varied, rich and widely celebrated. Yet in publications, conferences and other public realms, women designers tend to be outnumbered by their male counterparts whose appearances, work and achievements are constantly in the spotlight. Luckily, it's a reversing trend. While this book does not attempt to relieve the imbalance, it does bring full attention to the wonderful work, careers and contributions of women designers, writers, teachers and entrepreneurs around the world.

The women in this book have been divided into three groups, representative of the time in which their influence was most heartily felt: Groundbreakers, Pathfinders and Trailblazers. These three generations have helped shape the modern landscape of design. Explore the work, ideals and ventures that have helped define the last fifty years of the graphic design profession. Learn about the women who helped establish design's relevance, importance and impact - and the ones who carry their tradition into new territory.

The authors Bryony Gomez-Palacio and Armin Vit are graphic designers and co-founders of UnderConsideration, a growing network and enterprise dedicated to the progress of the graphic design profession and its practitioners, students and enthusiasts. Published by HOW Books, Women Of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers is available for purchase from Amazon.

Two of the 2008 Scholarship winners coincidentally also attended the ADC Saturday Career Workshop program, when they were in high school. This is what they had to say about their time in the SCW program.

Angela Chen, current FIT student and SCW volunteer:

"A Zen master, Suzuki Shunryu, once said, 'In the beginner's mind there are many possibilities, but in the expert there are few.' Volunteering for the ADC Career Workshops makes me realize the value of a novice's perspective, where anything seems possible. Sometimes I get wrapped up for days trying to think of some grand idea. Then I go to one of the sessions and see these young students whipping out concepts one after another. I stay involved with this program because it is inspirational and encourages me to keep my options open."

Maegan Gindi, current RIT student:

"Honestly, I consider it kind of a starting point for my career in photography. I was very new to the visual art world, particularly photography, and it gave me hope that I could have a future in art. The term 'starving artist' is heard all too often, and the Career Workshops brought in visiting, working artists. They let us know that we didn't have to suffer to do the things we loved. There are so many possible career paths that can be created with regards to art. I'm glad that I had the opportunity to see that a future and a career could come from something that seemed like it could just be a hobby."

Support both of these inspiring programs today! Donate to the scholarship fund or sign up to volunteer for the Saturday Career Workshops by emailing Isabel Johnson at isabel@adcglobal.org.

ADC recently announced its 88th Annual Awards juries! We are proud to present such an accomplished and talented group.

Design

Chair: Geneviève Gauckler, illustrator/graphic artist FRANCE

Jury:
Nicolas Aparicio, ECD, Landor Associates USA
Chris Campbell, ECD, Interbrand USA
Jean-Philippe Delhomme, illustrator FRANCE
Jonah Disend, founder and CEO, Red Scout USA
Roy Garcia, founder and director, Rock Instrument Bureau ARGENTINA
Diti Katona, co-founder and CD, Concrete Design Communications Inc. CANADA
Wally Krantz, ECD, The Brand Union USA
Claudia Neri, CD, TeiknaDesign ITALY
Sol Sender, strategist, VSA Partners USA
Scott Thomas, Simplescott USA
Oliviero Toscani, photographer, Oliviero Toscani Studio ITALY
Julius Wiedemann, editor-in-charge and designer, TASCHEN UK

Interactive

Chair: Brendan Dawes, CD, magneticNorth (mN) UK

Jury:
Mark Chalmers, creative partner, Perfect Fools THE NETHERLANDS
James Cooper, CD and founder, Dare New York USA
Carla Diana, senior interaction designer, Smart Design USA
Brian DiLorenzo, director of integrated content, BBDO New York USA
Martin Hughes, co-founder and partner, Wefail UK
Nick Law, EVP, CCO North America, R/GA USA
Michael Lebowitz, founder and CEO, Big Spaceship USA
Gustav Martner, creative partner, Daddy SWEDEN
Hans Neubert, ECD, Razorfish USA
Andy Polaine, interaction designer, researcher GERMANY
Andy Sandoz, creative partner, Work Club UK
Jason Santa Maria, CD, Happy Cog USA

Advertising

Chair: David Nobay, creative chairman, droga5 Australia

Jury:
Roger Baldacci, executive VP and CD, Arnold USA
Glenn Cole, co-founder and co-CD, 72andSunny USA
Pancho González, director general creativo, Unitas/RNL CHILE
Jan Jacobs, co-founder and CD, Johannes Leonardo USA
Prasoon Joshi, executive chairman and RCD, Asia Pacific, McCann Erickson India INDIA
Luis Miguel Messianu, president and CCO, Alma DDB USA
Masako Okamura, CD, Dentsu JAPAN
Seb Royce, CD, Glue London UK
Steve Stretton, creative founder, Archibald Ingall Stretton UK
Ian Toombs, art director, Anomaly USA
Bob Winter, VP and CD, Leo Burnett USA
Alexander Zelmanovics, CCO, Lowe GGK AUSTRIA

ADC Hybrid

Chair: John Jay, ECD and partner, W+K, USA

Jury:
Koichiro Tanaka, CD, Projector JAPAN
Alex Lieu, CCO, 42 Entertainment USA
Rob Reilly, partner and co-ECD, Crispin Porter + Bogusky USA
Guillermo Tragant, president creative, FURIA ARGENTINA

ADC Design Sphere

Chair: Steff Geissbuhler, partner, C & G Partners USA

Jury:
Connie Birdsall, CD, Lippincott USA
Simon Campbell, creative director, Beauty, Johnson & Johnson Global Strategic Design USA
Michael Vanderbyl, Vanderbyl Design USA
Karen Welman, creative partner, Pearlfisher UK

All new ADC members joining before the Annual Awards January 16, 2009 entry deadline will receive an unprecedented 20% off their largest entry fee.

ADC must receive membership fee payment before the end of the business day on January 16, 2009 to receive this discount. Reimbursements will be issued 3-5 weeks after ADC's Annual Awards final deadline.

The 20% discount applies to a single entry only and to only new individual ADC professional members. For information about individual memberships go here. If you wish to take advantage of this promotion please notify ADC by e-mail at payments@adcglobal.org.

Zoom In features four of the 2008 recipients of ADC's prestigious Young Guns Award in a "Designing Minds" episode. John Kudos, Keetra Dean Dixon, Julia Rothman and Labour's Wyeth Hansen and Ryan Dunn cover the spectrum of what design is today and where it is going. Their vivacity and genuine love of the artistic process show in their imaginative and ambitious work that knows no boundaries. In this profile, the honorees share their understanding of what it is to be a new voice in the design community and the responsibilities that are associated with being looked to as the future of design. View the episode here.

Cocktails, hors d'oeuvres, and conversation were enjoyed on December 16, 2008 at ADC's annual Holiday Party. $1595 and more than 400 toys and children's books were collected for the Children's Aid Society. To view party photos go here.

Heist Gallery is pleased to present the work of Chris Rubino, a versatile artist who has created a vast array of imagery through illustration, printing, graphics and photography. The simplicity and flattened forms that dominate his visuals capture pieces of our daily language in minimal forms. For his solo exhibition at Heist titled Make Believe Maple Leaves Rubino incorporates the written word into a complex world of iconic lexicon, drawing from process-oriented sketchbook drawings created over the course of one year. Rubino infuses his creations with color using pastel, paint, colored pencil and printmaking. Exuding a faster yet less mechanized energy, this body of work mirrors the way we process imagery and information today. The opening reception is on January 17, 7-9 PM. The exhibition will be on view from January 18 through February 8. Heist Gallery is located at 27 Essex Street in NYC.

In an effort to simplify ADC Membership procedures Associate and Professional membership groups have been merged. All current ADC Associate Members are now considered Professional Members as of December 2008. This will have no effect on the cost of membership or status of any members.

The Art Directors Club of Metropolitan Washington would like to announce the launch of FullBleed, their long lost club magazine. Through the efforts of many they have created an online version of the magazine for your perusal.

Local web agency Nclud helped create an online vehicle for ACDMW and its members to share and publish articles that benefit and showcase the talents of their region. Members are encouraged to contribute to FullBleed and the content will change as fast as the editorial staff can queue it up. Take a look, tell them what you think, and feel free to submit items for potential content.

Art Directors Annual 87
Designed by C&G Partners, the Art Directors Annual honors the year's best work in design and advertising around the globe through print, illustration, photography, broadcast, interactive media, and cross-disciplinary hybrid campaigns. The 87th edition introduces the ADC Design Sphere, celebrating design innovation in a sustained program of brand communication, and presents the seven most recent Hall of Fame Laureates. It includes a companion disc of Television and Cinema, Broadcast, and Interactive winners.

ADC Young Guns 6 Annual + The Undiscovered Letter Book
This exclusive two-volume set showcases groundbreaking visual media and design from winners of the 2008 ADC Young Guns competition, plus the finalists of The Undiscovered Letter, a creative challenge envisioning the 27th letter of the alphabet.

Enter American Illustration and American Photography's Call for Entries to have your work viewed by today's top creative professionals. Selected images appear in the beautifully produced hard-cover annuals - each offering high visibility where it matters most. AP25 and AI28 will be published and distributed world-wide in November 2009. Click here to enter.

A commercial written by Frank Anselmo (Creative Director/Writer) & Leo Zanis (Director/Writer) was recently pitched to several homeless organizations. Anselmo finally sold the idea to The National Coalition For The Homeless. The band Radiohead was approached and asked if one of their tracks, which the creative team took a liking to, could be used in the commercial. The spot made it through all the channels until finally getting in front of the band. Directly after viewing the spot, a band who had never sold their music for any commercials instantly gave clearance to use their music for free, claiming they dug both the cause and concept. Radiohead is no stranger to generosity - having released their last album Rainbows on the internet for free. This same spirit was carried on by the commercial's creative team who produced & donated the piece. The commercial, which features an attractive woman, who in reverse makes her way down a grimy city street before shockingly ending up inside a cardboard box, is set to hit TV airwaves soon. To watch and/or download the spot go here.
username: homeless
password: homeless

Creative Pitch is an initiative of BFriend, Inc. and was created by Brainforest, Inc., a Chicago creative agency. It relies on the generous support of volunteers and firms in the advertising and design community. Since its inception in January 2006, Creative Pitch has provided free, high-quality art materials to over 70 Chicago area art programs and served over 50,000 of our neediest elementary school students. Because of the overwhelming success of their program and the great need, they have made the decision to expand the program to a national level. The first step will be the development of a new, national web site and they need your help. For more information go here.

Individual Members
Nishan Akgulian: Woodside, NY
Chris Baier: NY, NY
Francis Ball: Brooklyn, NY
Martin Beauvais: Toronto, Canada
Daniel Blank: NY, NY
Joanna Bonner: Sugar Land, TX
Archie Boston: Los Angeles, CA
Andrea Castelletti: Milan, Italy
Kim Cortes: Flushing, NY
Rob Dean: Toronto, Canada
Kenia Del Rosario: NY, NY
Martin Gaberthüel: Biel, Switzerland
Michael Gary: NY, NY
Steven Gilliatt: NY, NY
Tina Glahr: Hamburg, Germany
Chris Grayson: NY, NY
Matt Groves: Christchurch, UK
Scott Hamula: Ithaca, NY
Emily Heyward: NY, NY
Tobias Hutzler: Berkeley, CA
Jiwon Kim: NY, NY
Mat Letellier: Pantin, France
Nancy Lim: Rowland Heights, CA
Steve Louk: Brooklyn, NY
Neil MacLean: Washington, DC
Danah Nassief: Cambridge, MA
Andréas Netthoevel: Biel, Switzerland
JB Osborne: Brooklyn, NY
Steve Peck: NY, NY
William Raineri: Brescia, Italy
Witold Riedel: Brooklyn, NY
Damian Rodgett: Hamburg, Germany
Richard Scarponi: Brooklyn, NY
Robert Schenk: Munchen, Germany
Aaron Shinn: San Francisco, CA
Yasui Takehiko: NY, NY
Melanie Teppich: NY, NY
Jo Hsin Wang: NY, NY
Alison Winter: NY, NY
Chieh Yen: NY, NY

ADC members - this is your place to share. The newsletter is published monthly. The deadline for submissions for the February newsletter is February 2. Send news or inquiries to regan@adcglobal.org with the subject line Newsletter.

The ADC Gallery can accommodate up to 430 guests and is handicap accessible.

Location: 106 West 29th Street
(Just West of 6th Avenue)
Closest subway stops are 1/9 or R/W to 28th St.

For more information click here.
For further questions or to make an appointment, please contact Olga Grisaitis at olga@adcglobal.org.

The Art Directors Club is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, ADC is a self-funding, not-for-profit membership organization whose mission is to connect, provoke and elevate creative visual communications professionals around the world. It focuses on the highest standards of excellence and integrity in visual communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries.

Not Yet A Member? Join Now.
The Art Directors Club 106 West 29th Street New York, NY 10001 212.643.1440 www.adcglobal.org