ADVERTISMENT
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Q&A CALENDAR EDUCATION FYI FROM THE LIBRARY MEMBERS |
ISSUE 64 2010 |
NEWSLETTER
| ANNUAL AWARDS GALA | MAKING IDEAS HAPPEN | SAHRE, VICTORE, WILKER | STUDENT REVIEWS |
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(from the left: Hal Kirkland, Masashi Kawamura, Magico Nakamura, Masayoshi Nakamura)
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ADC Q&A:
MASASHI KAWAMURA |
Masashi Kawamura is a senior Art Director and Writer at BBH New York. He studied programming and design at Masahiko Sato Laboratory in Tokyo and went on to work for advertising agencies such as Hakuhodo, BBH Japan, and 180 Amsterdam. Outside of advertising, Masashi continues to explore design in different mediums, directing music videos, developing apps and products, among other endeavors. His recent production of SOUR's Hibi no Neiro (Tone of Everyday Life) music video has just won a Gold Cube from the Art Directors Club. | |
| ADC: Congratulaions Masashi! The ADC is very selective as far as award shows go, but you've now won quite a few Cubes from us. What's your secret? MK: First of all, I totally agree that NY ADC award is one of the most selective and pure design awards in the world, and to receive them has always been a great honor for me. I don't think there's any secret formula in how to be chosen... but I always intend for my work to have a simple universal idea and aesthetic, which may be one reason for it to be recognized in this international award show. ADC: Your winning piece this year is a music video for SOUR, and like many of your other projects (Rainbow in Your Hand, Pythagora Switch) it's deceptively simple. Is that something you strive for stylistically? MK: Yes. I believe that the best ideas are always simple and universal, and that's what I aim for. Even when it uses a new technology, the output and its experience has to be simple, relatable, and in amazing quality in order to reach the people's hearts. |
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ADC: We were all impressed by how well this production was coordinated and edited. How did you get all these people and videos to sync up as well as they did? MK: The 4 directors (Hal Kirkland, Magico Nakamura, Masayoshi Nakamura, and I) thought really hard on how to coordinate every scene. We wanted the video to look as real and organic as possible, trying to avoid editing the timings as much as we can. So what we did was to shoot a prototype of the entire video using ourselves as the cast, and figured out the perfect timings for each and every scene. We sent that video out to the actual casts to practice and to use as a guide when they are being filmed through their webcams. This way, we were able to sync up the choreography, and still maintain the natural quality of the acting, which adds the charming amateurish feel to the film. It was a painstaking process, but something that we needed to go through in order to get the look that we intended. ADC: Talk to me about playing with new (or old) mediums. What's the attraction? MK: I do like to keep myself acquainted with the newest technology and such, but I feel the most important thing is to understand the literacy of each medium, whether it's new or old, and choosing the right ones to best execute the idea. People tend to have the urge to grab onto the latest 'coolest' mediums, but what I enjoy to do is to use a medium that has become a norm, but to use it in a different way. | |
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ADC: Do you have any upcoming work you're excited about? Where do you go from here? MK: We (Hal Kirkland, my creative partner & I) just finished making a website for the hip hop artist Asher Roth. We built a website where the home page is constantly updated by Asher and his fans' photos. Whenever they take a photo with the 'Asher Roth website card' and uploads, not only it becomes the top page, but all the interface starts to fly out of the card. We used the Augmented Reality technology in a different way, allowing fans to actively participate with the website. The site is launching on May 3rd, so please go and have a play with it. www.asherrothmusic.com I don't want to lock myself into just doing film or websites. As I've been doing before, I'd like to keep on exploring other mediums that I haven't yet played with. Also, I enjoy myself as a creative within an agency, as well as doing these kinds of self initiated projects. Hopefully I can maintain the happy healthy balance of doing both. |
For more about Masashi, check out his website |
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CALENDAR
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89TH ANNUAL AWARDS GALA
Wednesday May 19, 2010 ADC's 89th Annual Awards presentation will take place on Wednesday, May 19, 2010 in New York City at SVA Theatre at the School of Visual Arts, located at 333 West 23rd Street. We will bring together cube winners past and present, their peers and their fans on this exciting night. This is the first time in quite a while that the event will not be held at ADC Gallery and we are working to make it a memorable party. Come see the first ever Black Cube awarded to our only Best-in-Show winner in the last 12 years. Tickets now on sale! Go to www.adcglobal.org/gala for details. |
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PARSONS ILLUSTRATION SENIOR SHOW 2010 May 10-14, 2010 Annual exhibition featuring work by Senior Year students in the Design BFA Illustration Program. The show features Obsessions, their Senior Thesis projects; Superheroes and Villains, a special collaboration with 826NYC/Brooklyn Superhero Supply Co.; as well as animation, comix, zines, and children's books. This event runs daily from May 10-14. 10am - 6pm @ ADC Gallery 106 West 29th Street |
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MAKING IDEAS HAPPEN Key Insights on Creative Execution from Behance's Scott Belsky Tuesday May 11, 2010 Drawing on the research in his new book, Making Ideas Happen, Behance Founder & CEO Scott Belsky will give an overview of key tips and insights for pushing ideas forward. He will touch on the three crucial components of creative execution - organization, communal forces, and leadership capability - and review a series of best practices shown to be effective across industries. The morning will kick off with 30 minutes of coffee & networking. The presentation will start at 9:00am sharp, and be followed by a Q&A. Please register to attend. |
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DESIGN CAN CHANGE THE WORLD Tuesday May 11, 2010 Founded and run by Emily Pilloton, Project H Design connects the power of design to the people who need it most and the places where it can make a real and lasting difference. Emily has recently traveled across the United States, covering 6,300 miles, on a Design Revolution Roadshow, showcasing 40 products that have been designed to change the world. She will discuss her findings and design-related initiatives Joining Emily will be Lynn Grillo, Manager, Creative Products at Adobe Systems, who will discuss the latest version of Adobe Creative Suite software and show us that with right tools, designers can reach more people, more effectively, in more places, with whatever masterpiece they imagine. Please RSVP/Buy Tickets. |
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SAHRE, VICTORE, WILKER
A (Graphic) Design Workshop in NYC July-August, 2010 Spend a week with Paul Sahre, James Victore, and Jan Wilker, getting acquainted with the reason you started designing stuff in the first place. Sahre, Victore, Wilker is an annual gathering, where experimentation and creative thought rule. In its third year, Sahre, Victore, Wilker brings together designers from around the world for 6 intensive days to collaborate and push their ideas. This summer, two weeklong Sahre, Victore, Wilker workshops will be held at the Art Directors Club headquarters in New York City. Each workshop is unique and self-contained - join us for one or both. For more information visit the ADC Calendar. |
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YOUTUBE PARTNERS WITH ADC
ADC is excited to announce a new partnership with YouTube. ADC will provide content curation and expert commentary from leading creatives for the new YouTube Show & Tell brand channel, which launched on Tuesday, April 20th. This new gallery-style brand channel showcases the best marketing examples on YouTube. On the site now is video and written commentary from a group of industry experts that ADC assembled. Comprised of 89th Annual Awards jury members, ADC Board Members, past Cube winners and ADC Young Guns, the experts were filmed at the club in our Presidents Room over the winter. Find out more about Show & Tell on ADC President Doug Jaeger's YouTube blog post, which features a video of Advertising jury member Steve Simpson, Partner and Creative Director, Goodby, Silverstein & Partners (pictured right). |
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NEW YORK ART BEAT
NY Art Beat announces their new app for iPhone and iPod touch. The new app enables you to easily discover the art & design events happening around you as you move through New York City. No need to plan museum & gallery visits from home anymore: the app leverages a huge database of 1000 cultural venues in the city, tracked by NYArtBeat.com, to give instant access to more than 600 art and design events. Get it at the app store |
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NEW YORK PHOTO FESTIVAL
Designed to be an American counterpart and thematic successor to the prestigious European photo festivals Les Rencontres d'Arles, PHotoEspana and Visa pour l'Image, the New York Photo Festival creates an international atmosphere of inspiring visual installations, professional and aficionado fellowship and camaraderie, and news-worthy staged presentations, awards ceremonies, and symposia over the course of four-and-a-half days during the busiest photography month in New York City. For more information about the New York Photo Awards, including submission guidelines, please visit www.nyphotofestival.com. |
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CORBIS ARCHIVE
Corbis has graciously underwritten the Art Directors Club Archive! Because of Corbis' support, our digital Archive will be able to house all the award-winning work we have celebrated since our founding 89 years ago. We are thrilled to reaffirm our long-standing relationship with Corbis, who have previously underwritten both our Annual Awards and our Awards Exhibition. The ADC Archive is an excellent resource for all creatives and is accessible to anyone at the Art Directors Club website. The Archive includes winning entries from the Annual Awards, Young Guns competitions and Hall of Fame portfolios. Please visit the Archives. |
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HASSELBLAD THREE STAGE TOUR
Hasselblad and Resource Magazine are hitting the road together in an unprecedented partnership to bring today's top photographic companies to photo communities across the US. The Three Stage events will celebrate the release of Hasselblad's new H4D line of cameras, featuring the innovative TrueFocus technology, and offer photographers a hands-on and interactive experience with this and other selected equipment, from computer to lights to photo software. Attendees will be able to test the latest photography gear, discuss with company reps and fellow photographers, and witness and participate to live demonstrations. Each event will include "Three Stages", 3 separate shooting spaces hosted by highly recognized photographers from each community, each representing a different field of photography (i.e. still life, fashion, portrait). Each event will end with a cocktail party bringing together the industry in each city. Visit threestagetour.com for more information. |
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BOX BOTTLE BAG TheDieline.com, the world's number one package design website, is the go-to site for packaging design. Established in 2007, it is the major influencer in the package design industry, providing a forum for the design community to stay abreast of the latest industry trends, developments and projects. Box Bottle Bag, an inspirational and highly visual book, authored by the site's editor in chief Andrew Gibbs, showcases examples of the best of the best from the website, plus never-before-seen projects from top packaging designers from around the world. Projects are shown in greater detail than on the website with insightful commentary from the designers, and details such as which fonts are used in the design. Visit drop.io/boxbottlebag for more information. |
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NATIONAL STUDENT PORTFOLIO REVIEW Spring is around the corner and so is the annual ADC National Student Portfolio Review. Meet, critique and recruit the year's top emerging talent! Design: Monday May 3, 2010 Advertising: Tuesday May 4, 2010 Interactive: Wednesday May 5, 2010 The reviews take place at the Art Directors Club and each run 12-6PM. Lunch will be provided 12-3PM. Free admission, registration required. To register as a reviewer please go here. For questions please contact Flora Moir, Education Coordinator at 212-643-1440 x16 or flora@adcglobal.org |
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NEW MEMBERS
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WELCOME! Tom Godici, New York NY Manuel Aleman, Jersey City NJ Alexis Nera, Arlington VA Barbara Tejada, New York NY Charlotte Strick, Brooklyn NY  Milena Gonzalez, New York NY Christine Valerio, Valley Stream NY Dong Hwi (Thomas) Shim, Brooklyn NY Jeffrey Aikens, New York NY Klajdi Robo, Astoria NY Vjeko Sumic, Belgrade Craig Brown, West Orange NJ Pancho Gonzalez, Santiago Kelly Kam, Jersey City NJ Nora Elbaz, Jackson Heights NY Richard Carbone, Staten Island NY Oliver Krippahl, Hamburg Kelly DeChiaro, Rockville Centre NY Ora Gordon, New York NY Jeff Zimmerman, Brooklyn NY Guillermo Vega, Capital Federal Buenos Aires Gregory Crossley, New York NY Kunio Kiyomura, Osaka designates a CUBE member.
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Satohiro Kikutake, New York NY George Lott, Guilford CT Robin Landa, Union NJ Kum-jun Park, Seoul Harry Pearce, London Jason Ring, Oakland CA Hideo Saitoh, Osaka Hans Dirk Schellnack, Essen Karen Silveira, Brooklyn NY Stephen Scoble, New York NY Damian Totman, New York NY Elana Hershman, Brooklyn NY Kurt Koepfle, New York NY Rico Poon, Valley Stream NY Gaku Ohsugi, Tokyo Claudia Neri, Milan Bernadette Fitzpatrick, Hampton Bays NY Mark Laughlin, Brooklyn NY Lisa Maione, Brooklyn NY John Rothenberg, Boston MA Sean Reynolds, London Derek Gordon, New York NY Yolanda Santosa, Los Angeles CA |
About the Art Directors Club
The Art Directors Club is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, ADC is a not-for-profit membership organization whose mission is to Connect, Provoke and Elevate world changing ideas. It focuses on the highest standards of excellence and integrity in visual communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries.
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www.adcglobal.org
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