AFTER-PARTY FOOD MUSIC SPONSORS SPECIAL THANKS

ISSUE 65 2010

SPECIAL GALA NEWSLETTER

ANN HARAKAWA	GABRIELLE HAMILTON	TWIN SISTER	SPONSORS

The ADC 89th Annual Awards will be presented on May 19, 2010, 6:30 pm at the SVA Theatre at the School of Visual Arts, 333 West 23rd Street, New York. This year marks the first time the club has ever presented a best-in-show ADC Black Cube, which was introduced last year, and the first time in 12 years that ADC has made such a selection. In addition, ADC will name recipients of this year's Agency of the Year, Network of the Year, Design Team of the Year, Interactive Agency of the Year and School of the Year honors, based upon cumulative points for this year's winning work. To view the complete list of all ADC 89th Annual Awards Gold, Silver, Bronze, Merit, ADC Design Sphere and ADC Hybrid winners, please visit www.adcawards/winners. ADC Cube presenters will be a who's-who of top industry creatives, including ADC past presidents Bob Greenberg(chairman, CEO, Global CCO at R/GA), Paul Lavoie (Chairman, TAXI), and Bill Oberlander (EVP, CCO-New York, Cossette Communications), as well as past presidents/ADC Hall of Fame laureates George Lois and Richard Wilde (Chair, BFA Advertising and Graphic Design Department, School of Visual Arts and founding partner, Wilde Design). For tickets and more information about the ADC 89th Annual Awards gala and after-party, please visit www.adcglobal.org/gala. 89th Annual Awards Exhibition: Opens June 3rd, details forthcoming!

MEET ANN HARAKAWA AFTER-PARTY DESIGNER		Ann Harakawa has more than 20 years experience directing large-scale, complex graphic design projects for prominent organizations and municipalities. She leads Two Twelve as the design director for about half the firm's branding, print communications and environmental graphic design projects, most of which require highly specialized information design skills. Ann is an active Board Member of the Art Directors Club, and will be redesigning the ADC Gallery for the Gala After-Party.
ADC: Ann, it's great to have you so involved in the Club's activities. What are you and the rest of the Board excited about at the ADC right now? AH: I think we're all excited about the opportunity to make certain the ADC is well situated going forward. Doug Jaeger's leadership and day-to-day involvement has had a positive impact on our momentum. ADC is the oldest and most prominent organization of its kind, but it's now been given more relevance in the community without losing any of its original prestige. It has become a formidable forum for discovering new talent and spotlighting innovative work by established creatives. ADC: You've had the chance to see the Gallery transformed for all kinds of events - do you have any favorite past designs? AH: It's nearly impossible to pick a favorite - there have been so many interesting transformations. The space is constantly used creatively to accomplish different things: to create a distinctive atmosphere, convey a unique message, highlight a particular work. It is fortunate for us that we have such a great, flexible space that can be transformed from event to event, which allows us to think about each event individually. I love seeing how the space can take on a new character for each event.
		ADC: What are you working on right now? Any fun projects coming up at Two Twelve or elsewhere? AH: Two of the most exciting projects that I've been working on recently include the graphics and wayfinding system for the New Meadowlands Stadium (NMS), the new home of the New York Jets and New York Giants NFL teams, and speaker presentations for the Bloomberg New Energy Finance Summit. These represent two very different ends of the spectrum of the work we do at Two Twelve. NMS is a large, complex stadium that seats 82,500, and our work there has the specific purpose of guiding fans "from street to seat," as we like to say. The work we did for Bloomberg New Energy Finance, on the other hand, falls more into the category we call "visioning." For the Summit in London this past March, we helped take dense, complex information and made it accessible to an audience comprised of individuals from varied backgrounds and industries. These were vastly different projects for disparate audiences, but both were challenging and, yes, fun. At heart, we love information in whatever form it takes - we get enormous satisfaction from sorting through dense information and bringing clarity to it so that the result is comprehensible and helpful to end users. ADC: Why would you recommend more people get involved at the ADC? AH: ADC is a place for people to mingle and exchange ideas. We all have something in common - an appreciation of good communication and creativity - but everyone brings a unique viewpoint to the mix. You never leave an ADC event without the spark of a new idea and several new connections.

MEET GABRIELLE HAMILTON AFTER-PARTY CHEF		We're speaking with Gabrielle Hamilton, proprietor of New York's beloved Prune. In addition to her accomplishments in the kitchen (she defeated Bobby Flay with zucchini on Iron Chef), Gabrielle is passionate about writing. Her short stories have been published in The New Yorker and Food & Wine, and this Spring we await her first novel, Blood, Bones, and Butter.
ADC: Gabrielle we're very excited to have you at the Gala, could we have just a hint of the menu? GH: We're going to follow the designer, so whatever Two-Twelve does to the space to set up for the party that night, we're going to follow. [Ann Harakawa] was talking about honoring the legacy of the Club as well as that night's award winners - the past and present brought together - so I'm going to hang my hat on their idea. ADC: How do you tailor food to an event like this, to the history of the club? GH: You make a lot of subtle jokes or references, that the diner will never know. The customer is just going to enjoy something delicious to eat, and you filter in all the little signals in whatever way you can. ADC: Tell me a little bit about your upcoming novel, Blood, Bones, and Butter GH: It's the greatest book ever written in the English language [laughs], and it will soon be on store shelves in Spring 2011. Well, can I just ask: what does that title mean to you? ADC: It reminds me of a dish my aunt used to make - she married a Spaniard and used to make a kind of Spanish bone marrow soup. So that was the mental image that first came to mind. GH: They want me to make a subtitle... so that people know that it's not a sacrificial ritual book and that it's actually poetic and grotesque tales of kitchen life.
		ADC: That's the modern standard - to have the pithy title and then the long subtitle isn't it? GH: When did that evolve and why do I have to participate in it? ADC: Do you have anything else upcoming that you're excited about? GH: The book, this event, returning to my restaurant in full-fledge, because the book has taken me away. So I'm actually really looking forward to sort of being home as it were. Home at the restaurant. ADC: And a last quick question - your favorite dish for a summer afternoon? GH: I think a cold half lobster with aioli or mayonnaise ADC: So we do get a hint of the menu, perhaps!

MEET TWIN SISTER AFTER-PARTY MUSIC		Twin Sister is a local, New York City band that juxtaposes intimate musical experiences with boastful arrangements. Andrea Estella sings, Bryan Ujueta plays the drums, Eric Cardona plays guitar, Gabel D'Amico plays the bass, and Udbhav Gupta plays keyboard. The up-and-coming quintet has recently released their second EP to excellent reviews. ADC is very excited to have them perform at the Annual Awards After-Party.
ADC: Your sound seems to gather from many different sources yet maintains a distinct originality. Could you describe your creative process? TS: A few of us will start a song and record a demo version. Then another member will sit down and start working with it. Whatever we are currently listening to tends to bleed into the new songs. ADC: I hear this toss up of Os Mutantes, jangle pop, and A.M. rock in your work. What are your inspirations musically and otherwise? TS: Relationships, childhoods, parties, cooking, Michael Jackson and Prince. ADC: You seem very gentle and honest with your approach to the music. How do you stay so grounded in this self-important indie landscape? TS: We are making it for ourselves and if someone likes it, that is wonderful! If they don't, they make fun of us and we don't let it change us.
		ADC: Where do you see yourselves in a couple of years? Is there a particular path you would like to travel? TS: We hope to continue making and playing music for eternity. There is no path, just riding the chill wave. ADC: Now this is a lighter question, what are your spirit animals? TS: Eric is a House Cat Bryan a Brown Bear Dev an Eagle Gabel a Fox Andrea an Ocean Fish

SPONSORS
ADOBE Design Can Change the World, May 11th Founded and run by Emily Pilloton, Project H Design connects the power of design to the people who need it most and the places where it can make a real and lasting difference. Emily has recently traveled across the United States, covering 6,300 miles, on a Design Revolution Roadshow, showcasing 40 products that have been designed to change the world. She will discuss her findings and design-related initiatives. Joining Emily will be Lynn Grillo, Manager, Creative Products at Adobe Systems, who will discuss the latest version of Adobe Creative Suite software and show us that with right tools, designers can reach more people, more effectively, in more places, with whatever masterpiece they imagine. Please RSVP/Buy Tickets.
CORBIS IMAGES Introducing Premium Quality Web and Mobile Resolution Stock Photos for as Little as $5 Corbis Images, a leading visual media provider and sponsor of the Art Directors Club, has announced that it is making nearly its entire premium-quality collection available in new, simple Web and Mobile resoution file sizes that can be licensed for as little as five dollars. Quality, affordable imagery will be specifically relevant for advertising and publishing on emerging mobile devices and tablets. With the instant success of Apple's iPad, there will be an increase in demand for premium quality images at a low price point, in different sizes and formats, to use in digital magazines and advertisements. Please visit Corbis for more information.
FAST COMPANY $5 Discount to ADC Members and Gala Attendees The Art Directors Club is pleased to announce that Fast Company is a media sponsor for the Annual Awards Gala. Fast Company is offering a $5 annual subscription discount to all ADC Members and Gala attendees. The Art Directors Club constantly strives to partner with those companies who are doing the most exciting possible work in their fields. We are thrilled to be working with Fast Company, whose mission is to empower innovators to challenge convention and create the future of business.
GOOSE ISLAND Summertime The color of sunshine, with a light fruity aroma and a hint of fruity acidity, Goose Island Summertime is the perfect summer session ale. A Kölsch beer brewed in the traditional German fashion, you'll find yourself enjoying and savoring each sip of summertime as much as you do those hot summer days and cool summer nights.
SPECIAL THANKS
ACE HOTEL Gala Discount The Art Directors Club is thrilled to continue its partnership with the Ace Hotel. Ace Hotel New York is a 12-story hotel in the heart of midtown Manhattan. The unique, new hotel has 260 rooms, and is located near the Theater District. There is a subway stop right around the corner, and it's within walking distance of many popular destinations, like Times Square, Macy's, and the Broadway theaters. And it's close to the old Tin Pan Alley. You can easily take Amtrak into Penn Station or fly into JFK. The Ace Hotel has generously given a 15% room discount to all Gala Attendees. Please contact Max Dunfey for details on redeeming this discount.
THE ACTUALIZERS Ami Cooper Responsible for ADC Print Production The ADC is thrilled to be working with Ami Cooper of The Actualizers on the production of the ADC's print communications. The ADC works with an international audience of leaders in advertising, design and communications whose standards continually elevate unprecedented levels of excellence. From our Annual Call for Entry which is distributed to 150,000 creatives internationally, to premium invitations for select events, we seek to uphold the highest production standards in our field. And we are excited to have The Actualizer's expertise to ensure we do so.
TWO-TWELVE Ann Harakawa Redesigns ADC Gallery for After-Party The Art Directors Club would like to thank Ann Harakawa and Two-Twelve for generously redesigning the ADC Gallery Space for the Gala After-Party. Ann Harakawa has more than 20 years experience directing large-scale, complex graphic design projects for prominent organizations and municipalities. She leads Two Twelve as the design director for about half the firm's branding, print communications and environmental graphic design projects, most of which require highly specialized information design skills. Ann is an active Board Member of the Art Directors Club, and will be redesigning the ADC Gallery for the Gala Afterparty.
PRUNE Gabrielle Hamilton Caters The Gala After-Party The Art Directors Club thanks Gabrielle Hamilton of New York's beloved Prune for catering the Gala After-Party. In addition to her accomplishments in the kitchen (she defeated Bobby Flay with zucchini on Iron Chef), Gabrielle is a passionate about writing. Her short stories have been published in The New Yorker and Food & Wine, and this spring we await her first novel, Blood, Bones, and Butter.

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