Q&A CALENDAR ANNOUNCEMENTS FYI LIBRARY EDUCATION

ISSUE 68 2010

NEWSLETTER

JOHN HOCKENBERRY	KIT HINRICHS	YOUNG GUNS 8	CARTER + NIEMANN

Q&A WITH JOHN HOCKENBERRY HALL OF FAME MC		Last Thursday, a who's who of the creative community gathered at the Art Directors Club to honor our newest Hall of Fame laureates. We were privileged to once again have John Hockenberry as master of ceremonies for this celebration. John is an award winning journalist and host of national morning news program, The Takeaway. He has earned four Emmy Awards, three Peabody Awards, an Edward R. Murrow Award and a Casey Medal. We sat down with John to hear his thoughts on this year's inductees and the future role of creatives.
ADC: Your work covers an incredible range, what draws you to visual communications and the Art Directors Club? JH: The backstory for so much of America's economic success is the work of creative people making the language and the visuals and making the experiential dazzle of the rollouts and introductions of things that constitute business. And make them memorable. And I think that you cannot overstress the importance of creatives in delivering the meaning and the excitement of what would otherwise be a kind of Darwinian evolution. It's the creatives who make these huge leaps and jumps and allow us to go from one stage to another, and allow us to imagine things when business people might have a little difficulty getting us to make those sorts of leaps. ADC: Do you see any of those kind of creatives in this year's laureates? JH: Oh absolutely, and with me the strongest connection is with George Nelson of Herman Miller. Their understanding that the workplace of today and of the future is not about these legacy, neo-classical, permanent structures, but this portable, almost medieval tent-space where the puppeteer puts everything together in an hour, does brilliant creative work and then moves on to the next assignment, the next thing, the next place, the next village. That's the work place of today, and Herman Miller understood that possibly ahead of everyone else. ADC: Do you have any stand-out memories from hosting the Hall of Fame in 2008? JH: I remember a really young ad agency's CEO, one of the last laureates up there... ADC: Alex Bogusky JH: His reputation was so danger-boy, being out there on the edge, taking risks no one else would take. And he just was so completely sweetly vulnerable in that moment. With all his people around him. And it was such a revealing moment to me of how brave you have to be to be in this business, but also how vulnerable you have to be to make a difference.		George Nelson
		ADC: As ADC approaches it's 90th year, what role do you see creatives playing in the world of tomorrow? What kind of person is our future Hall of Famer? JH: I think things are getting more integrated. And we've gone through this in the journalism business for 10-15 years now already, where everybody wants a piece of this action. Everybody wants to be a reporter, everybody wants to be an art director. My kids are running around making movies and designing fashions, and making video games and learning algebra. And so I see the distinctness of the field merging with all fields. And I think the future of this creative world will be people who can be fluent in all aspects of the creation of content and media surrounding the objects we will use in the next hundred years. I think that in many ways Apple demonstrates part of that integration. Where the designers are the engineers are the positioners. You look at the iPad ad campaign and it's not simply a revolutionary statement about a gadget. It's a revolutionary statement about the future itself. You see yourself through the eyes of those people who are sitting there with those iPads on their laps, and by seeing yourself in this kind of future involving these tablet objects that represent all of media boiled down to a rectangle of sophisticated technology - that's where we're headed. It will be somebody whose head you never see whose got an iPad on their lap or something like it musing and putting it all together who will be the future Hall of Famer.

ADC CORPORATE MEMBERS: KIT HINRICHS AND SAPPI PAPER		Each month we ask a corporate member of the Art Directors Club to share some industry news with the greater ADC community. This month, Sappi paper had us sit down with their long-time collaborator, Kit Hinrichs, to talk about print production and education. Kit and Sappi have just finished The Standard 4: Scoring and Folding, an invaluable resource for designers and printers. Check out the wonderful intro video here.
ADC: Why did you and Sappi put so much effort into an educational resource? KH: Well obviously the last 10 years has been such a transition in the communications world - so many things are going digital. And at the same time we genuinely feel there is an opportunity for print to be part of the communications package. What we've been trying to do together in the last three or four years in doing the standards series was to give designers and printers the understanding that there are things you can do with print that you cannot do with any other medium. ADC: So in your mind, what is the core advantage of print? KH: I think the thing that print has is scale - that aspect of something that unfolds or becomes larger. And the texture of something, the smell, the feel of the paper. So it's a very sensual medium. And in many ways you have more control over the way in which you want to deliver the message. And I think that's also one of those interesting things about stories and about print. Is that you can tell the story, in my opinion, in a much more effective way.
		ADC: At both of our Paper Expos this year we've noticed a focus on environmental issues. How can designers reduce their carbon footprint? KH: Well I think one of the things that's been coming up, is 'how can we be most effective in our sustainability in the use of paper.' So I think that's something where there's an educational aspect that's not been fully realized, but certainly is on everyone's radar. And the thing I find about print is that you retain that piece, that information, and you refer to it on a continual basis. By doing things effectively in their design, you keep it, you refer to it, it's a resource for you that is much more than just a single piece that you use once and throw away. And in comparison with the digital world... the digital world isn't free or without unsustainable aspects. You've got the electricity that is used to do those server farms which is just vast. This is an abridged version of the interview. for the full copy of our sit down with Kit, check out our blog.

CALENDAR
MATTHEW CARTER + CHRISTOPH NIEMANN Tuesday, November 9 Join us Tuesday, November 9th, for the 2010 Festival of Fame Speaker Series, to hear Matthew Carter and Christoph Niemann speak with Nicholas Blechman, on the occasion of their induction into the ADC Hall of Fame this year. Please rsvp here. 6 - 8 pm @ ADC Gallery 106 West 29th Street, NYC Drinks and Light Fare will be served ADC Members: Free Non-Members: $35 Student (w/ valid ID): $15 2 ticket max per RSVP
RxArt 10TH ANNIVERSARY PARTY Monday, November 15 The RxArt PARTY 2010 will honor a decade of groundbreaking installations with a cocktail party and a host of guest DJs -- including Nate Lowman, Simon de Pury, and Leo Fitzpatrick -- and an exclusive auction featuring some of the most sought after names in contemporary art. We look forward to seeing you at what is sure to be an unforgettable evening! Monday, November 15th 7 to 10pm @ ADC Gallery 106 West 29th Street, NYC Buy tickets here
WDGFC 2010: THE 7TH ANNUAL WORLD GRAPHIC DESIGN FOOSBALL CHAMPIONSHIP Friday, November 19 The one-night tournament will again be held at the fabulous Art Directors Club in New York City on Friday, November 19th, 2010 (6-11pm). Foosball will be played, beer will be consumed and the winner will again walk away with the coveted one-legged trophy as the years most outstanding graphic design foosball side. All foosers arrive at 6pm. Spectators welcome at 9pm. Registration deadline is November 5th. More info and RSVP here
NATHANIEL LAWLOR: ADC YOUNG GUNS @ APPLE STORE SAN FRANCISCO Monday, November 22 Young Guns 8 winner Nathaniel Lawlor will be presenting his work at the Apple Store in San Francisco this November.Nathaniel has a B.A. in Film from UCSC and currently works at Goodby, Silverstein & Partners in San Francisco as a copywriter, illustrator and filmmaker. Monday, November 22, 2010 6:30 - 8 PM Apple Store, San Francisco One Stockton Street San Francisco, CA 94108 Free, no reservation required.
TRIBORO DESIGN: ADC YOUNG GUNS @ APPLE STORE SOHO, NYC Monday, November 22 Stefanie Weigler (YG8) and David Heasty (YG4) of the Brooklyn-based design consultancy, Triboro, will be appearing @ the Apple Store SoHo, NYC on November 22, 2010 They will present their recent work for clients such as Adobe, Blonde Redhead, GQ and William Rast as well as their (neon red) One-Color New York Subway Map and Triboro Leftovers series. Together Stefanie and David founded Triboro in 2007. Their work for clients in publishing, art, fashion and music has won numerous industry awards and has been featured in publications and exhibitions around the world. Monday, November 22, 2010 6:30 - 8 PM Apple Store SoHo 103 Prince Street, NYC Free, no reservation required.

SPECIAL ANNOUNCEMENTS
MYRNA DAVIS: EXECUTIVE DIRECTOR EMERITUS The Art Directors Club is proud to award the honorary status of Executive Director Emeritus to an individual who has long upheld our mission to Connect, Provoke and Elevate. We thank Myrna Davis for her years of dedication and the many contributions she has made to the success of the ADC and look forward to her continued interest and support.
NEW ADC STAFF Brett Rollins & Brooke Wood New Director of Development Brett Rollins has worked as a fundraiser at a range of New York's non-profit organizations, including the Rotunda Gallery, New Museum, Rhizome.org, the Horticultural Society of New York and Creative Time. He has served on the funding panel at the NYC Department of Cultural Affairs and volunteers as the development consultant for the Burlesque Hall of Fame. He hosts a monthly live game show in SoHo that he'd love to tell you more about if you ask him. New Event Coordinator Brooke Wood comes to the ADC from a diverse background that includes international corporate meeting facilitation, floral design, acting, and wine selling.

FYI
YOUNG GUNS 8 ANNUAL NOW AVAILABLE This collectible limited edition book, produced by the Art Directors Club and Moleskine, showcases groundbreaking visual media and design from the 50 winners of the ADC Young Guns 8 competition. For more information on the ADC Young Guns program and related events, visit www.adcyoungguns.org.
90TH CUBE PROJECT WINNERS ADC Awards Committee has announced the works selected in its ADC 90th Cube Project, where creatives worldwide were invited to submit their own interpretation of the ADC Cube image to be used on the ADC 90th Annual Awards call-for-entries and at a special exhibition at the ADC Gallery. The five ADC 90 CFE designs selected are as follows: Masashi Kawamura, creative director, Wieden+Kennedy, New York, NY, USA Marc Cozza, creative director, CO Design Agents, Portland, OR, USA Jeong Eun (Elle) Kim, freelance graphic designer, Seoul, Korea Paul Davis, illustrator, New York, NY, USA Rene Clement, art director, Paprika, Montreal, Ontario, Canada Photos of all the entries are available on our facebook page.
KEVIN O'CALLAGHAN: MONUMENTAL Thursday, November 18 Please join us for a conversation between Steven Heller and Kevin O'Callaghan at the SVA Theatre, with a reception, book signing and other surprises to follow. Kevin O'Callaghan is a design wizard and Monumental is his manifesto, featuring hundreds of beautiful and useful design objects made out of obsolete, useless, cast-off technology. Since 1985, O'Callaghan has taught a now-legendary 3-D design class at New York's School of Visual Arts, where students solder, rivet, and weld the flotsam of mass-produced consumer culture into new, different, and, most importantly, functional objects. For "Yugo Next," an exhibition that toured the United States--and mesmerized the media wherever it went--students transformed so-called "useless" Yugo automobiles into a piano, a barbecue, a shower, a confessional, an accordion, a gigantic telephone, and a toaster that actually popped, among other things. O'Callaghan is a philosopher, comedian, entrepreneur, and social critic who shows how design can make the world a better place. Free and open to the public 7PM SVA Theatre 333 West 23 Street (Between Eighth and Ninth Avenue)
90TH ANNUAL AWARDS JURY CHAIRS ANNOUNCED Annual Awards chair, Steve Simpson Chief creative officer, Ogilvy North America, New York, NY, USA Advertising chair, Paul Lavoie Chairman, co-founder, TAXI, New York, NY, USA Interactive chair, Will McGinness Partner, creative director, Venables Bell & Partners, San Francisco, CA, USA Hybrid chair, Wayne Best Formerly executive creative director, JWT, New York, NY, USA Design chair, Michael Bierut Partner, Pentagram, New York, NY, USA Illustration chair, Marian Bantjes Designer, artist, writer, Bowen Island, British Columbia, Canada Photography chair, Kathy Ryan Director of photography, The New York Times Magazine, New York, NY, USA
VEER ANNOUNCES FREE-FOR-ALLS In October our friends at VEER announced Free-For-All, a month-long "series of community challenges" that gives users the opportunity to team up and unlock free images, fonts and other downloads. If enough downloads are progressively unlocked every week, every participant will be entered to win grand prizes, including a round-the-world trip! You can join in at www.veer.com/freeforall
TYPE DIRECTORS CLUB Call For Entries Enter the elite ranks. Enter TDC's competitions in communication, typeface, or movie title design to be featured in the most prestigious design annual of typographic glory. Early Bird Deadline 12.17.2010   |   Final Deadline 1.7.2011
MY EMMA Discounts for ADC Members Emma is a Web-based service that helps organizations communicate and market in style. Designed for small and midsize businesses, nonprofits and agencies, Emma makes it easy to create attractive email campaigns and online surveys, send to large opt-in audiences and track the response in real time. Launched in 2002, Emma currently powers the emails of the ADC, French Paper, Uppercase and more than 30,000 other organizations around the U.S. and abroad. Learn more at www.myemma.com Emma has generously contributed a 10% discount for ADC Members, please mention your ADC affiliation when signing up!

FROM THE LIBRARY
MARIAN BANTJES I Wonder I Wonder from Marian Bantjes, illustration chair of ADC's 90th Annual Awards, is both uniquely beautiful and refreshingly different. Departing from the design-book norm, Bantjes has opted to forgo rehashing her already impressive catalogue, and has created something entirely new. Every single illustration in I Wonder was created specifically for the book over 15 months of writing, designing and typesetting. The result is uniquely forward looking - neither a retrospective, nor best-of, I Wonder is a masterpiece unto itself. Portions of the book harken to medieval christian manuscripts, others are covered in hand-drawn flourishes and one squint-inducing section is written entirely in pictorial code. A delightfully hilarious interlude critiques the design of the roman alphabet ("I simply can't imagine what they were thinking"). Do yourself a favor, pick up a copy.

EDUCATION
SATURDAY CAREER WORKSHOP The Fall SCW is off to a strong start! Students have designed CD covers with creative director Elisa Halperin and Graphic Designer Karen Cohn while graphic designer Michele Gorham introduced the students to guerilla marketing. Isabel Warren-Lynch, executive art director at Random House also lead the students on a project. Students also visited the International Center of Photography where they saw the exhibitions The Mexican Suitcase and Cuba in Revolution featuring work by Robert Capa, Gerda Taro, Chim, Henri Cartier-Bresson, Raul Corrales, Constantino Arias, Burt Glinn and others Coming up, ADC Young Guns 8 winner Christine Gignac will lead a workshop November 20. November 13th students will meet representatives from Pratt, Cooper Union, FIT, City Tech and SVA to discuss the application process and their portfolios.
2010 ADC NATIONAL SCHOLARSHIP WINNERS $2500 VEER SCHOLARSHIP in Advertising Logan Cantu The Creative Circus
$2500 ADC SCHOLARSHIP in Illustration Mark Ingram Art Center College of Design
$2500 HENRY WOLF SCHOLARSHIPS in Photography Kayla Story Columbia College Chicago
$2500 HENRY WOLF SCHOLARSHIPS in Photography Adi Azulay School of Visual Arts
$3500 SAHRE, VICTORE, WILKER SCHOLARSHIP in Graphic Design Micah Barrett Rhode Island School of Design
ADC GRANDMASTER SCHOLARSHIPS
$500 TOM OCKERSE SCHOLARSHIP for a student currently attending RISD Shiman Shah Rhode Island School of Design
$500 DEBORAH MORRISON SCHOLARSHIP for a student currently attending the University of Oregon Cameron Giblin
$500 RON SEICHRIST SCHOLARSHIP for a student attending Miami Ad School Aylin-Sibel Reckermann

NEW MEMBERS
WELCOME! Elaine Park, New York NY Corel Theuma, Franklin Square NY Samim Surel, San Francisco CA Caitlin Finn Daoust, Seattle WA Cynthia Ratsabouth, Brooklyn NY Elizabeth Villano, Middle Island NY Jailee Chung, New York NY Jin Fan, Forest Hills NY Candice Park, Staten Island NY Robert Raspanti, Middle Village NY Kristin Sloan, New York NY Ashley Veltre, Massapequa Park NY Patti Look, Derwood MD Hirotaka Suzuki, Koto-ku Tokyo Jens Mebes, Brooklyn NY Casey McClurg, Cleveland OH Darci Alexis, W. St. Paul MN Terrence Kelleman, Brooklyn NY Vijay Mathews, New York NY Darlene Van Uden, New York NY Angela Riddlespurger, New York NY designates a CUBE member.	Anna Sharp, New York NY Laura Varacchi, New York NY Michelle Cates, New York NY Jonathan Posnett, New York NY Deirdre Reznik, New York NY Alex Robbins, Berlin Germany Matthew Guemple, New York NY Leonard Mazzone, Tuxedo Park NY Marvin Menke, Manhasset NY Jesse Bertolas, New York NY Renata Zincone, PoÁos de Caldas MG SooJin Buzelli, Stamford CT John Torres, Medford MA Peter Gunther, Astoria NY Abeer Sleiman, Blacklick OH Obamaniqua Jones, Astoria NY Hope Jordan, Mooresville NC Benjamin Palmer, New York NY Svetlana Akhmadieva, Brooklyn NY Noelle Clark, Garnverville NY Gail Armstrong, Maplewood NJ

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