Q&A CALENDAR EDUCATION FYI MEMBERS

ISSUE 67 2010

NEWSLETTER

JAMES WEST Q&A	YG CHOICE CUTS	HALL OF FAME	VISUAL CONNECTIONS

ADC HALL OF FAME, NOV. 4, 2010: TICKETS AVAILABLE

Q&A WITH JAMES WEST CEO, ALAMY		James West is co-founder and CEO of the unusually refreshing Alamy, the largest stock photography site on the internet. He speaks passionately about energy issues and is fond of giving solar flashlights to friends and business partners (Alamy purchases enough of them each year to offset its carbon emissions). ADC sat down with James to talk about stock imagery, Alamy's push into the American market and eco-conscious companies.
ADC: Your commissions to your photographers are notably high, what prompted this business model? JW: Well, Alamy was started with a couple of things in mind. We saw a couple of opportunities when we started the business. One was that photography was not yet digital, but was clearly going to go that way. And the other thing was that the cost of storage was roughly halving every year and doubling in capacity. We wanted to create a trading environment that was really a no-brainer for would-be suppliers. So basically the proposition to photographers was: 'why not?' Once we've convinced you that we're a legitimate organization that's going to take care of your copyright and be diligent with our business, then you should put your images with us. We still feel that having the most generous commission helps us in the long run. If you have a motivated supply chain, you have a stronger product. ADC: Alamy is very into philanthropy - you're eco-conscious, you have an outstanding record, donating at times 80% to medical research? JW: Well, 89% of all our profits since 2004 have gone into medical research ADC: Is it hard to concentrate on doing good ecologically and contributing to medical research, while also doing good business? Is this a responsibility of modern companies - to be good citizens? JW: Well I wouldn't go so far as to say it's the responsibility of modern companies. I think though that there are a lot of people in the world particularly people in business who may on occasional days wonder if they could be doing something more meaningful with their lives. Having the opportunity to sponsor some projects that might one day manifest themselves as significant is a great luxury, but a luxury really only afforded to a privately held company. And these programs don't consume much of Alamy's time, so the labor is entirely independent. It's just a check that gets sent twice a year. The solar flashlights are largely organized by the staff in their spare time across the business. And I spend one day a week working on projects other than Alamy. And I've been doing that for 4 years. In some ways having these extra things to do forces you as a business to be much more organized.
		ADC: I know you have a lot of pride in both the size of your library and the quality of your custom search engine. With these advantages, why are you the David, not the Goliath of the stock photo industry? JW: Well, we are the Goliath in terms of the size and scale of our inventory. But we're very much the David in terms of our market share. And I think it's a fair criticism of Alamy to say that we have been underrepresented in the US market. We've come to realize that the US market is so enormous, and we're such a small part of it, that even though it makes up nearly 40% of our revenue today we are essentially unheard of. That's an area that we think we're very much the David, and we will milk that to our advantage until we're Goliath!
ADC: ADC has a membership of Advertisers, Designers, Art Directors... why would they be interested in Alamy? JW: We already do quite a lot of business in that space, and I think that there's a story to tell about Alamy that we're still trying to figure out the script for. But it's essentially that we are a library of images that's unprecedented in size and diversity, and we represent a way of doing business in this industry that is quite unique. Which is that anyone can participate who's got pictures to sell, and if you participate we'll return the intellectual property owner a higher royalty than anyone else. By buying pictures from Alamy you're taking part in a business model that is different and quite sustaining as far as the long-term returns for the suppliers goes. ADC: Is there anything else on the horizon you're really excited about? JW: I'm pretty excited about the US market. Excited to see our sales team - we've doubled the size of the sales force now, in recent months. And although it is possibly the most scary time in our lives to be doing business in the world right now, we do see quite a lot of opportunity amongst all the uncertainty... actually it's quite a good time to be a David. This is an abridged version of the interview. for the full copy of our sit down with James, check out our blog.

CALENDAR
ADC PANEL FOR VISUAL CONNECTIONS Wednesday, October 13 Panelists: Roger Black (moderator); Bill Oberlander, JWT; Seth Rementer, AKQA; Robert Newman Visual Connections image expos offer a unique opportunity to discover new sources of visual media, meet the people you only speak to and email, gain valuable insights at the sessions, network with peers in the industry, and enjoy complimentary refreshments. Our New York event hosts a wide range of suppliers, including stock image and footage agencies, photographers, artist reps, and production companies. Photography buyers want both custom and stock. They want a unique branded experience at a low cost. Let's take a look at the media today, print and online, editorial and advertising, to see what is missing. Wednesday, October 13, 2010 5:30 - 6:30 PM Free to registered expo visitors, RSVP/Get tickets and more information here. Sponsored by Corbis
ADC YOUNG GUNS CUBED: CHOICE CUTS Thursday, October 14 Three ADC Young Guns 8 Judges talk about the judging process and review their favorite work from this year's competition. Featuring: Jessica Hische (YG7) is a typographer and illustrator working in Brooklyn, New York.Julia Hoffmann (YG4) is the Creative Director of Advertising and Graphic Design at MoMA The Museum of Modern Art in New York. Matt Owens (YG1) is the principal of Brooklyn-based studio Volumeone. The evening will be moderated by Masashi Kawamura, senior art director at BBH. 5:30-6:30pm Adobe Workshop 6:30-8:30pm Presentations and Q&A followed by cocktails and light refreshments ADC Members: Free Non-Members: $15
ADC HALL OF FAME 2010 Thursday, November 4 2010 Laureates: Fabien Baron, creative director, currently editorial director, Interview magazine Matthew Carter, typographer William Drenttel and Jessica Helfand, founders, Winterhouse Philip Hays (posthumous), illustrator, educator Brigitte Lacombe, photographer George Nelson (posthumous), designer, author Christoph Niemann, illustrator Dan Wieden, cofounder, Wieden+Kennedy 7pm Champagne reception and exhibition preview 8pm Dinner and Presentation @ ADC Gallery 106 West 29th Street, NYC Tickets: $300 ADC Members, $400 Non-members Attire: Festive Black Tie RSVP Here
90TH CFE LAUNCH PARTY PHOTOS We kicked off the first event of the fall with the 90th Annual Awards Competition September 21st. The first ever CFE launch party for our Annual Awards was a total success. ADC provided the template and the submissions rolled in for the 90th Cube Project & Exhibition. The show was printed and installed at the ADC gallery. Every submission is now being featured in an online gallery on our awards site and facebook/twitter. Ultimately 5 DESIGNS will be chosen by the ADC to be part of the printed Call, mailed in October when our awards registration site opens. Thanks to all that participated, your support is what makes the ADC so vibrant!
NOW AVAILABLE FOR BOOKING: 89TH ANNUAL AWARDS EXHIBITION Every year ADC sends its International Annual Awards Exhibition on a worldwide tour. From New York to Sao Paolo, to London to Beijing, the exhibition of Gold, Silver and Bronze, ADC Design Sphere and ADC Hybrid are viewed by thousands. To see where the Traveling Exhibition is heading, check the ADC Calendar We are always in search of new venues for the ADC Annual Awards Exhibition. If you are interested in hosting the Annual Awards Traveling Exhibition, please contact Luke Stoffel for all the information you will need to get you started! Participating venues include: Chicago November 11- December 11 2010 Brazil September 10th - October 10th 2010 Seattle June 2011- August 31st 2011
FYI
TEKSERVE Tekserve Means Business: Advertising, Graphic & Design Solutions October 7 & 14 at Noon, 2, 4, and 6 p.m. Learn Adobe CS5 best practices and improve your graphics workflow with Wacom's latest pen tablets. Bring your toughest questions for Adobe and Wacom experts, and find out how you can finesse your creative product. More info and registration at tekserve.com/meansbusiness Also, help make tons of difference with Tekserve's eWaste recycling event, Saturday, October 9th 10AM-4PM at 119 W 23rd Street
TUTHILLTOWN SPIRITS Tuesday, September 14 ADC Young Guns is proud to have Tuthilltown Spirits provide fine whiskey and cocktails for Young Guns 8! Tuthilltown Spirits is New York's first whiskey distillery since prohibition, distilling some of America's most prized spirits here in the Hudson Valley. Our handmade spirits, which start at our farm distillery as raw grain and fruit, are made without added flavor or color and are not chill or carbon filtered. Products include Hudson brand whiskeys: baby bourbon, Manhattan rye, single-malt, New York whiskey, government warning rye and new york corn whiskey. other products include heart and spirit vodkas produced from 100% locally pressed fresh apple cider and aged rum from blackstrap molasses.
MY EMMA Discounts for ADC Members Emma is a Web-based service that helps organizations communicate and market in style. Designed for small and midsize businesses, nonprofits and agencies, Emma makes it easy to create attractive email campaigns and online surveys, send to large opt-in audiences and track the response in real time. Launched in 2002, Emma currently powers the emails of the ADC, French Paper, Uppercase and more than 30,000 other organizations around the U.S. and abroad. Learn more at www.myemma.com Emma has generously contributed a 10% discount for ADC Members, please mention your ADC affiliation when signing up!
EDUCATION
THE CREATIVE PROCESS HIGH SCHOOL WORKSHOP Monday, September 27th, a lucky group of NYC public high school students earned a guided tour through The Creative Process Illustrated Exhibition with co-curators Deb Morrison and Glenn Griffin. The workshop's key focus was to show high school students that creativity is not just a gift that a select few have, but rather something they can acess through hard work. With additional help from Jim Mountjoy, students explored what it means to be creative, how great ideas come to life and how creative professionals approach ideation. After the tour, students tried their own hands at illustrating their creative process. Check out photos here!

NEW MEMBERS
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