Q&A CALENDAR EDUCATION FYI MEMBERS

ISSUE 66 2010

NEWSLETTER

JAMES VICTORE	CUBE EXHIBITION PARTY	YOUNG GUNS 8 PARTY	PAPER EXPO

Q&A WITH JAMES VICTORE THE BOSS		We caught up with James Victore during the annual Sahre, Victore, Wilker professional workshop held at ADC Gallery. James sat down to talk about the challenges of educating and the trouble with labels such as designer, advertiser and artist. His impressive new book, Victore or, Who Died and Made You Boss? has just landed in bookshops - we strongly recommend you pick up a copy.
ADC: I got to check out an advance copy of your book a week ago - it's great, it looks gorgeous. JV: Yeah it's fun - you know Paul Sahre designed it, and the mission statement was: Bad Ass. Just make it strong, you know? Make it feel like a book that you want to read, and is visually compelling, and a book that you could physically kill a man with. ADC: It does feel like that - it's very weighty! How did you get that production value out of Abrams? JV: It was actually pretty simple. Early on Paul and I had some conversations and Paul said, 'listen, I don't want everything - this is a greatest hits. This is like Kiss live.' And he said, 'I think what you do best is teaching and lecturing, and it should feel like that.' So we decided on the black format. If you sat down, and in an hour and a half read the entire thing cover to cover, it should feel like a lecture. ADC: So it's meant to be didactic. It's a teaching tool? JV: Oh yeah. I don't think there's anything that I can do that is not teaching. It's kind of who I was meant to be. As much as I love being a designer, as much as I love - you know I'm almost a dilatant because I love fishing and motorcycles and surfing and doing all these things - I really quite frankly think I was meant to be a father or a teacher.
		ADC: As you know, ADC was started at this dichotomy between the advertiser and the fine artist. So I wanted to know: how is the advertiser different from the artist, painter, and musician, and should she be? JV: With my designer pals, I can't really talk about myself as an artist. And I hate those borders. Especially coming from the ADC - I can go back through these books up until it gets into the 70s. This industry was populated by misfits and anarchists and failed artists and hoodlums. And I love that. I mean, where the hell did George Lois come from? Right? I don't want these barriers.... I just think that the way advertising is practiced today is a little tedious. Three quarters of the page is a goofy image, and then the bottom panel is white and it's got a logo in the lower right corner and there's flushed left Helvetica - you know some typography again and again and again. I would like to insert some art into that and some poetry into that and some humor into that.
ADC: I read an interview with you a few years back where you said you weren't ready to do a book yet, that you were too early in your work process. JV: Yeah, I was too early in my career. I wrote that... you know that was when I was 40 [laughs], a mere babe. I wasn't ready then. I didn't have the work; I felt I didn't have the work. And I've been through a number of personal things in my life since I turned 40. One, I realized that my life plan that I made when I was 19 ran out when I was 35. So I woke up at 40 and I found that I was floundering. And it took me a couple of years before I could devise a new plan. And now I have a new plan and now I have a new confidence and hopefully the book is a part of that and grows out from that. ADC: I have one last question - don't take it morbidly: If you died, who would get to be the boss? JV: [Laughs] I am training my boss! I am raising John Conor [laughs]. You know, from Terminator? My son is amazing. My son is a good, smart, caring, empathy filled, young man, and he's amazing. Otherwise there are number of really smart, charming, intelligent students who I can line up and they can have their turn. This is an abridged version of the interview. for the full copy of our sit down with James, check out our blog.

CALENDAR
90TH CUBE PROJECT EXHIBITION AND PARTY Tuesday, September 21 Help us kick off the 90th Annual Awards Competition! Come to our first event of the fall and our FIRST EVER CFE launch party for the Annual Awards. All submissions will also be featured in an online gallery on our awards site. Ultimately, 5 designs will be chosen by the ADC to be part of the printed Call, mailed in October when our awards registration site opens. ADC Gallery Tuesday, September 21 6:30-8:30PM Snacks, wine and beer FREE ADMISSION RSVP here
YOUNG GUNS 8 EXHIBITION OPENING PARTY Thursday, October 7 Come celebrate this year's class of ADC Young Guns winners! The party will feature whiskey and cocktails from Tuthilltown Spirits, beer from Brooklyn Brewery, food from Grandaisy Bakery, music by Pretty Girls With Lasers, a free photo booth from Photo Illusion, LLC and LIVE CARPENTRY. Opening Party: Thursday, October 7, 2010 from 7-10PM Free for ADC members, non-member tickets available for $20 The Exhibition will be open through October 22, 2010. ADC Gallery 106 West 29th Street, NYC Stay tuned.
FALL PAPER EXPO Thursday, September 23 Please join us at the Art Directors Club for our Fall 2010 Paper and Printing Expo on Thursday, September 23rd at 5:30pm. Collect the latest swatch books, print samples and production tips. Participants include: Actualizers, Aldine, Appleton Coated, Cordenons Paper, Domtar, Earth Color, Imago, Meridian, Modern Postcard, Mohawk, My Emma, Precise Continental, Sappi, Scheufelen, Structural Graphics, Taylor Box and Yupo. For professionals only. Students are invited to pick up samples on Friday, September 24th, from 11:00am - 3:00pm.
THE CREATIVE PROCESS ILLUSTRATED EXHIBITION AND BOOK LAUNCH Monday, September 27 - Friday, October 1 ADC GrandMasters Deborah Morrison and Glenn Griffin, PhD, dive into the artistry of advertising in their new book The Creative Process Illustrated, out this August. To accompany the launch, the collection of illustrations featured in the book will be on exhibit at the ADC Gallery during Ad Week NYC. Come check it out for a glimpse into the creative gears of David Kennedy, Nancy Rice (both ADC Hall of Famers), Kevin Roddy, Jim Mountjoy, Simon Mainwaring and Andy Azula, plus many more! Monday, September 27th - Friday, October 1st, 2010 ADC Gallery hours: 10am-6pm The exhibition is free and open to the public. Opening Reception & Book Launch event Monday, September 27, 2010 7pm-9pm
NOW AVAILABLE FOR BOOKING: 89TH ANNUAL AWARDS EXHIBITION Every year ADC sends its International Annual Awards Exhibition on a worldwide tour. From New York to Sao Paolo, to London to Beijing, the exhibition of Gold, Silver and Bronze, ADC Design Sphere and ADC Hybrid are viewed by thousands. To see where the Traveling Exhibition is heading, check the ADC Calendar We are always in search of new venues for the ADC Annual Awards Exhibition. If you are interested in hosting the Annual Awards Traveling Exhibition, please contact Luke Stoffel for all the information you will need to get you started! Participating venues include: Chicago November 11- December 11 2010 Brazil September 10th - October 10th 2010 Seattle June 2011- August 31st 2011
FYI
SHEEPLESS Sheepless.org is a community-supported digital magazine created by and for artists, entrepreneurs, foodies, and environmentalists. We champion the Community Makers - small businesses who make our communities more sustainable, more accessible, more creative, and more fun. Through interviews and photographs, video profiles, providing resources and making connections, Sheepless asks, 'What are you making?'. Check them out on Vimeo or YouTube.
VICTORE BOOK OPENING Tuesday, September 14 Come celebrate James Victore's new and first book at the School of Visual Art Theatre next Tuesday at 7PM. Victore will be speaking with Michael Bierut and Paul Sahre, and a book signing will follow the talk. Tuesday, September 14 at 7PM The School of Visual Arts Theatre 333 West 23rd Street Free and open to the public
PHOTOGRAPHS WORTH MORE THAN WORDS Wednesday, October 13 The idiom that a photograph is worth a thousand words is sometimes correct, and some images are invaluable. The Art Directors Club is delighted to share examples of brilliant photography in advertising, design and communications as the Keynote address for Visual Connections, Wednesday, October 13, 2010, at Metropolitan Pavilion, NY. The hour-long program includes a multi-media presentation that showcases photographs that have been brilliantly incorporated in advertising, design and communications. Roger Black, pioneer designer for Rolling Stone, The New York Times, The Washington Post and Scientific American, will moderate a panel of luminaries in the field. Go check it out.
EDUCATION
HENRY WOLF PHOTOGRAPHY WORKSHOP Every Summer, thanks to the generous support of the Henry Wolf Foundation, the Art Directors Club hosts the Henry Wolf Photography Workshop in honor of the famed art director and past ADC President. The program is free for students and open to juniors entering their senior year. The workshop series introduces 15 New York City public high school students to the field and career of photography. This year, students worked with photographers Tom Starkweather, Christopher Lane, Will Mebane, Aaron Taylor, and TV producer Elizabeth Hummer. Have a look at the exhibitions photos on our Facebook Page.
THE CREATIVE PROCESS ILLUSTRATED Monday, September 27 - Friday, October 1 ADC GrandMasters Deborah Morrison and Glenn Griffin, PhD, dive into the artistry of advertising in their new book The Creative Process Illustrated, out this August. To accompany the launch, the collection of illustrations featured in the book will be on exhibit at the ADC Gallery during Ad Week NYC. Come check it out for a glimpse into the creative gears of David Kennedy, Nancy Rice (both ADC Hall of Famers), Kevin Roddy, Jim Mountjoy, Simon Mainwaring and Andy Azula, plus many more! Monday, September 27th - Friday, October 1st, 2010 ADC Gallery hours: 10am-6pm The exhibition is free and open to the public. Opening Reception & Book Launch event Monday, September 27, 2010 7pm-9pm

NEW MEMBERS
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