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Cube Designer: NOSIGNER
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Please join us May 10th, 2011 at the Hotel Eventi Ballroom.
Click to Purchase Tickets.
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SCOTT DADICH & GAEL TOWEY
THE FUTURE OF DESIGN IN MEDIA
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Abstract Conference, an exploration of editorial design's new relationship with technology and media, kicks off June 10th. In preparation, ADC sat down with two creatives at the forefront of change: Scott Dadich, Executive Director, Editorial Development for Conde Nast, and Gael Towey, Chief Creative and Editorial Director for Martha Stewart Living Omnimedia. Full interview here.
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ADC: Tell us about Abstract Conference
SD: There's never been a day dedicated to great editorial communication and design. [About two years ago] we started talking about this idea of doing something about it. Then of course the world imploded ecomonically and we found ourselves on the other side of an iPad, and things really started to click into place. We were in a position to influence the conversation about design, about publishing, about media.
We all gathered and decided it was time to put on a conference and really address some of the changes that our industry has been going through. I think this is different from most conferences. We're thinking of it very much like a symposium style day, where there's a good back and forth between the audience and ourselves, and we really want to get as much out of it as we hope our attendees get.
ADC: What's your design process like now?
GT: Because we're a how-to brand, we're finding this addition of more tools to tell the story even more exciting. It gets the designer really into the center of the conversation.
SD: There has been this criticism of what the publishing industry is doing, saying "well it's just a replica, they're just stuffing the magazine onto the iPad" and it's really not the case. We are actually thinking about what is the appropriate engagement, what is the appropriate way to tell a story? When it ceases to become a technology conversation and the advent of a real creative conversation occurs, that's really where it gets exciting. I think that's the point of this conference: great design is technology agnostic, it's device agnostic. Great design is great design, and that's fundamentally centers on communicating.
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Photo: Gentl & Hyers
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ADC: What's the designer's role in getting people to pay for content?
SD: You know what, I'm big on preaching about number one: discoverability; but also the sort of training that needs to go into the conversation with our reader. If you think about 2004 and you think about the literally hundreds of millions of dollars that Apple spent on educating people that iPods were meant for music... That was a huge reeducation process. We're not even a year into iPad. So I don't think there's an understanding yet from the consumer standpoint that this device is ideally suited to reading magazines and consuming media content.
ADC: How did you react to the iPad so quickly?
GT: You know I have to give Scott credit for that completely. He showed us what he was working on on his iPhone and I was so excited by it, because I've never liked how our brands look on the web. It's such an information based research tool, as opposed to an experience tool, and this felt like an amazing experience. So I asked him if he would come in and show it to Martha and she got so excited about it.
ADC: Do either of you have advice for student editorial designers?
GT: Take a motion graphics course.
SD: Yeah! [laughs] I'm not even considering resumes of folks that don't have multimedia experience.
This is an abridged interview, for more check out our blog
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ADC CORPORATE MEMBER
DeviantART
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Image by zemotion
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Each month we ask a corporate member of the Art Directors Club to share some industry news with the greater ADC community. This month, DeviantART had us sit down with Creative Director, Ryan Ford, to talk about niche creative communities.
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ADC: Why should professional creatives pay attention to deviantART?
RF: As creative professionals, we have a duty to stay in touch with current trends, styles, and ideas being shared on the Internet as it relates to our industry. It is important to keep tabs on what's happening on open networks like deviantART to ensure contemporary work actually looks, well, contemporary, and not like what everybody else is doing. Additionally, sites like ours serve as a fantastic resource for new talent, where professionals can source up-and-coming talent to support their teams and projects.
ADC: What trends are you seeing in creative submissions?
RF: Of lately, I've noticed a huge community growing around textures, fonts, and general resources. We've always sort of had it, but it's never been as big as it is now. DeviantART has become a prime resource for all creative professionals, in that we have a massive collection of really high-quality resources for use in their work, which includes the mentioned textures and fonts, but also includes 3D models, character illustration bases, and even tutorials teaching new methods of creating.
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Image by ForrestLuchero
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Image by dreaming-star
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ADC: Though instant, is the community-critique approach to artistic development problematic because of anonymity, authority and distance?
RF: Each artist has to determine for themselves the quality of a critique based on the feedback from the critic. You don't need a (profile) picture or a real name to define whether you find value in the critique. You find value in the critique if it is thoughtfully presented, and there is growth that springs from the musings. So, really, anonymity and distance amount to very little when it comes down to it.
What matters is people's willingness to help others grow. What we have on deviantART is a massive community of people sharing differing levels of expertise, but also a genuine desire to impart wisdom gained from experience, however minor that feedback may be. It's better to receive small nuggets of wisdom and feedback from 10 people than to wait around for an "expert" to examine your work so they can provide you with their glorious insights.
This is an abridged interview - for more check out our blog.
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WELCOME!
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Andrio Abero, NY 
Manuel Aleman, NJ
Joe Alexander, VA
Peter Alfano, NY
Alexandra Anderson, NY
Astrid Andujar, NY
Kieran Antill, NY
Suhel Anwar, UAS
Matthew Atkatz, FL
Kemp Attwood, NY
Victoria Azarian, NY
Marian Bantjes, Canada
Sarah Barclay, NY
Thomas Barham, CT
Orlando Bartolome, NY
Julie Batkiewicz, NY
Eric Baum, NY
Shannon Bellanca, CA
Miguel Bemfica, Spain
Kristin Bergem, Sweden
Pierre Berget, France
Wayne Best, NY
Lindsey Brand, NY
Robert Buganza, Italy
Victoria Bukowski, NJ
Anna Burns, NY
Jordan Butcher, WA
Iryna Butsko, NJ
Jamie Caliri, CA
Molly Callaghan, NY
James Carter, NJ
Jessi Chang, NY
Rene Clement, Canada
Bryan Coello, NY
Paul Collins, NY
Alphons Conzen, Germany
Jeremy Craigen, UK
Meghan Dailey, NY
Sheila Levrant de Bretteville, CT
Kaitlin Delcampo, NY
Nazaury Delgado, NY
Gal Dor, NY
Ryan Duenas, NY
Kristen Duffy, NY
Carla Echevarria, NY
Corinna Falusi, NY
Pete Favat, MA
Mikell Fine Iles, NY
Katherine Fisher, IL
Carl Adam Freiholtz, NY
Juan Frontini, Argentina
Kenneth Garcia, NY
Mike Geiger, CA
Christine Gignac, NY
Ryan Goldberg, NY
Monika Golianek, NY
Timothy Goodman, CA
Heloise Goodman, NY
Shaun Gough, NY
Kyle Grazia, NJ
Aaron Griffiths, NY
Stefan Guzy, Germany
Jordan Hadley, NY
Graeme Hall, NY
Tim Harms, NY
Tom Hauser, Germany
Nora Heo, NY
Jonathan Hills, NY
Jon Hills, NY
Julia Hoffman, NY
Linda Honan, NY
Sona Hovhannisyan, IL
Sabrina Italiano, NY
Raisa Ivannikova, NY
Nicole Jacek, NY
designates a CUBE winner.
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Ivan Johnson, South Africa
Margaret Johnson, CA
Nicole Jordan, TN
Eric Kallman, OR
Kie Kato, NY
Chems Eddine Khiati, NY
Elle Jeong Eun Kim, NY
Ai Kobayashi, NY
Sam Kramer, CA
Crystal Krimpuri, NJ
Christopher Lane, NJ
Alessandra Lariu, NY
Irene Lau, NY
Paul Lavoie, NY
Margaux Le Pierres, NY
Hang Hyun Lee, UT
Pum Lefebure, DC
Brian Lightbody, NY
Iris Lo, Hong Kong
Francisco Lopez, NY
Dan Mall, NY
Elena Margulis, NY
Alfred Marks, NY
Sara McCarthy, NY
Will McGinness, CA
Jeff Meier, NY
Miguel Miranda, PR
Karen Monahan, NY
Benjamin Morejon, NY
Deborah Morrison, OR
Lisa Naftolin, NY
Yoshimi Oba, Japan
Daniel Ortiz, NY
Dylan Ostrow, NY
Julia Pabiarezhnaia, PA
Tatiana Pages, NY
Kalpesh Patankar, UAE
Ryan Potter, NY
Idris Rashid, NY
Anthony Reda, NY
Brittany Rivera, NY
Peter Rodriguez, NY
Dylan Rogers, NY
Vivian Rosenthal, NY
Renee Rupcich, NY
Kathy Ryan, NY
Elana Schlenker, NY
Meera Sharath Chandra, UK
Christy Sheppard, NY
Samantha Siegel, NY
Jeff Sikaitis, NY
Steve Simpson, NY
Cierra Sparta, NY
James Spence, NY
Ryszard Sroka, Poland
Gary Stamps, NY
Heather Stephens, NY
Tina Strasberg, NY
Rob Strasberg, MI
Persia Tatar, NY
Ryosuke Uehara, Japan
Lauren Ullman, NY
Maia Valenzuela, NY
Edwin van Gelder, Netherlands
Ronaldo Vianna, Canada
Joseph Vinci, NY
Amanda Vinci, NY
Andrew Vucinich, KY
Barbara Warnke, NY
Liz Yam, NY
Danny Yount, CA
Anthony Zambataro, CA
Jeffrey Zeldman, NY
Andrew Zolty, NY
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YG9 EARLY BIRD DEADLINE
Monday, Apr. 18
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ADC Young Guns 9 call for entries is now open! Enter by midnight (EST) on Monday to get $25 off the regular entry fee.
Learn more
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LOTTA NIEMINEN
YG's @ Apple Stores
Monday, Apr. 18
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ADC Young Gun Lotta Nieminen will be speaking about her design and illustration work at Apple Store Soho.
Learn more
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NATIONAL STUDENT PORTFOLIO REVIEWS
May 2 - 5
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300 of the most promising graduating seniors in advertising, graphic design and communications meet and have their portfolios reviewed by creative professionals.
Learn more
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MORE EVENTS
IN APRIL
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ADC TRAVELING EXHIBITION @ RECIFE BRAZIL
Apr. 11 - 22
SVA INTERIOR DESIGN THESIS SHOW @ ADC GALLERY
Apr. 12 - 18
LINA KOVACEVIC: YG's @ APPLE STORE LONDON
Monday, Apr. 18
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CORBIS CHALLENGE
Win A Free Entry to Young Guns 9
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Your chance to win a free competition entry to Young Guns 9, courtesy of the Corbis Challenge!
Check it out
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ADC IN SLOVENIA
Eduard Cehovin Q&A
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The 89th ADC Awards Traveling Exhibition recently visited Slovenia. Hosting the show was ADC Cube winner and Awards representative, Eduard Cehovin. We sat down with Eduard to discuss the international creative market.
Check it out
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GET YOUR £#*% PORTFOLIO ONLINE
Monday, Apr. 25
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You simply MUST have an online portfolio. Noble Desktop is hosting a free seminar for members and friends of the Art Directors Club.
Check it out
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ADC MEMBERS ONLY: SOFA PARTY!
Friday, Apr. 15
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Sculpture Objects & Functional Art (SOFA) is throwing a Young Collectors & New Designers party that includes tours, artist chats, curator highlights and art videos. ADC Members get in free with their membership card!
Members RSVP here!
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ADC ON YOUTUBE
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ADC has a growing list of videos on YouTube. Watch recent interviews with Nicole Jacek and Masashi Kawamura, and take a sneak peak at the making of the YG9 CFE.
Check it out!
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YOUTUBE
Good Work Program
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Our partners at YouTube have a new program that connects creatives with non-profits that need help to create exciting promotional videos.
Check it out at youtube.com/goodwork
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ADC MEMBER BENEFIT
20% Off Image Source
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Our friends at Image Source are offering all ADC members a 20% discount. Members can access all their benefits when they log in to thier ADC account.
Log in to take advantage
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HAPPY BIRTHDAY
FROM ADC
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Hey members! We'd like to send you a birthday gift! Make sure your birthday is listed in your personal info in your profile on adcglobal.org so we know when to send it out! (Yes, you're protected by our privacy policy, no worries.)
Log in to update your info
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EMMA
Discounts for ADC Members
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Emma makes it easy to create attractive email campaigns and online surveys, send them to large opt-in audiences and track the response in real time. Emma has generously contributed a 10% discount for ADC Members, please mention your ADC affiliation when signing up! Learn more at myemma.com
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89TH ART DIRECTORS ANNUAL & ARCHIVE
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It's here! The Art Directors Annual 89 honors the year's best work in design and advertising around the globe through print, illustration, photography, broadcast, and interactive media.
Pick up a copy!
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