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Welcome to our 90th Year! This newsletter is usually members-only, but in celebration of the 90th anniversary of our Annual Awards we are sending this one to our entire audience.
Members might notice that the newsletter has a new format: more user-friendly and concise, but with all of the great content you've come to expect from the Art Directors Club. This is just one small part of the exciting initiatives we have in store for our members in the new year. So stay tuned: 2011 is going to be our biggest year yet, and all of us at the ADC are happy that you're along for the ride!
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Check out the Membership section on our website, where we'll be launching innovative new benefits that will make your Membership in the ADC an even more rewarding, unique opportunity to gain knowledge, opportunities and connections.
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We're celebrating an incredible milestone: our 90th Annual Awards. In the coming months we'll be marking that anniversary with fascinating looks back at our history (and the history of the field) in this newsletter, on Facebook, Twitter and more.
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STEVE SIMPSON
JURY CHAIR, ADC AWARDS
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Steve Simpson is chair of ADC's 90th Annual Awards Jury. He is one of the advertising industry's most awarded and respected creative leaders. Prior to joining Ogilvy in June 2010 to serve as chief creative officer for North America, he was one of just seven partners heading Goodby, Silverstein & Partners as it has experienced unprecedented financial and creative growth. He has won every major industry award many times over, and served on the boards of many industry award organizations.
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ADC: Last year our chair asked the judges to look for work that made them jealous. Will you have any advice for this year's team?
SS: I think if work makes you jealous, then that is a pretty good, pretty pure test. I think that is a fair way to gauge your instant response to the work. The second consideration I would advise is this: is there any kind of innovation in the work that represents any kind of advance in media or technique, or any particularly daring new way of solving a problem?
ADC: As a creative, are there any projects (awarded or not) that galvanized you into action, or changed the way you work?
SS: I love ideas like the Gatorade Replay because of their sheer ambition and the sweep of the storytelling. It began with something true - not concocted - and none of the participants (I want to believe) felt manipulated in the process. It was a big, bold, powerful idea that was began in a true story, and was carried out in the real world. Is it sponsorship? Is it advertising? Is it content? Should we care?
ADC: Is there a piece from last year's show that stands out for you?
SS: Nike Chalkbot. A bold endeavor, a brilliant deploying of new technology and a highly moving execution.
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ADC: What are you working on right now - any fun projects?
SS: Watson, the IBM computer, that is challenging the two human champions, Ken Jennings and Brad Rutter, on the TV quiz show, Jeopardy! The Ogilvy team has been doing a brilliant job for about the last two years: documenting hundreds of hours of meetings in the labs, early sparring matches (in which Watson didn't fare well against lesser humans than Ken Jennings); the team even designed an avatar for Watson, since a stack of computers couldn't exactly appear at the podium next to Jennings and Rutter. The Jeopardy! challenge is both a very serious research project (in open-domain question answering) and the most audacious kind of bid for publicity. It's another one of those projects that creates its own genre.
ADC: What will be different about copywriting in 5 years?
SS: It's kind of fashionable to say in a dyspeptic way that the quality of writing is declining in marketing communications now. I actually think the case is quite the reverse.
Perhaps we're not seeing much long copy print nowadays, but I have seen (and heard) better TV copywriting in the last two years than I have in the last twenty.
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ADC CORPORATE MEMBER
GRANT POWELL
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Each month we ask a corporate member of the Art Directors Club to share some industry news with the greater ADC community. This month, Pomegranate had us sit down with CEO, Grant Powell, to talk about the death of freelancing and how Pomegranate is developing new ways to collaborate.
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ADC: What is Pomegranate?
GP: Pomegranate is two things. What it started as is a creative talent network that was organized by the talent, as a collective. We had a vision of organizing all the freelance talent scattered in the industry together as a team. Then we started doing really killer creative and people started asking us to get involved in their advertising and strategy plans, to the point where we now have a digital agency team known as the Seeding Agency that focuses on strategy and advertising. We offer a full range of ad agency services. So now we have a digital agency team and a creative talent network and they're internally integrated.
One of our starting contracts and clients and now probably our biggest is Google. This is something that's not very publically known, but we are Google's creative services powerhouse. We're an integrated external vendor that does an enormous amount of creative services ongoing throughout the year. In fact, I just came from a meeting there - we're working on a really stunning video and motion graphics project for a brand initiative they will be launching shortly.
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This is something that's not very publically known, but we are Google's creative services powerhouse.
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ADC: Is freelance dead, and why should a creative sign up with Pomegranate instead?
GP: I personally, being a former freelancer, absolutely believe that freelancing is dead. And I believe it's dead mostly for the talents' benefit. Agencies have a lot to benefit from freelances, because they're on demand, they're not salaried, they don't have to worry about benefits and ultimately the cost of a freelancer is less than the cost of an employee. But the talent seems to be taken advantage of. [With Pomegranate] there are obvious benefits that would come from better organization, better motivation (because the talent it being taken care of) and actually offering a vested interest in Pomegranate.
If you look at a lot of freelancers, the really skilled and motivated ones start their own one-man company. What happens is that individual gets stuck doing everything, whether it's admin, legal, accounting, client management, invoicing and actual creative. Pomegranate's pitch to the talent is "let Pomegranate take care of all that, and you focus on being talented and doing creative." Furthermore, we'll guarantee you regular work, we generally pay higher and we can offer benefits. That's the pitch to the talent, which is pretty hard to turn down. We've got a site dedicated to our cause, www.freelanceisdead.com.
This is an abridged interview - for more check out our blog.
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WELCOME!
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Mai Sakai, CA
Michelle Cardone, NY
Matthew Tomboc, MO
Chris Kline, NY
Kelli Miller, NY
Roland Tiangco, NY
Alan Lum, NY
Alan Roll, NY
Jason Brown, NY
Mike Knaggs, NY
Erik Murillo, NY
Jennifer Nunez, NY
Meg McRae, NY
John Maloney, NY
You Jin Kim, NY
Sue Ng, NY
Ryan Ganley, NJ
Daniel Dyksen, CT
Katharina Langer, Germany
Elizabeth Haywood, NC
Thomas Mori, NY
Hoover Chung, NY
Oliver Haupt, Spain
Shannon Crabil, MD
Ruff Benoit, France
Benjamin Williams, NY
Ahmad Al-Bataineh, United Kingdom
Conrad Malcher, Switzerland
Iee Ling Yee, NJ
Diana Pecoraro, NJ
Michael Roznowski, NJ
Anna Laytham, NJ
Shiouwen Hong, NY
 designates a CUBE member.
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Zaid Salman, CA
HaYan Kim, NJ
Sabrina Wong, Canada
Euikyung Lee, NY
John Gagne, Canada
Michael Domondon, NY
Florian Mewes, Netherlands
Janet Holmes, NJ
Stephen Kelleher, NY
Tara McNulty, NY
Luke Derivan, NY
David Villouta, NY
Erdenechimeg Bat-Erdene, Singapore
Peng Xu, NY
Aaryn Anderson, NY
Stanton Sarjeant, NY
Katherine Willmann, MA
Adam Grabowski, NJ
Justine Ngai, NJ
Christopher Kwon, NJ
Lydia Shacalo, NY
David Byrd, CA
Julia Amirzadov, NM
Audrey Rodriguez, NY
Natalia Gonzalez, VA
Michelle Padron, NY
Lixian Xu, China
Nari Kim, NY
Charles Gagneron, PA
Woonji Kim, NY
Jessica Rodriguez, NY
Natasha Chance, NY
Camilo Barria Royer, Argentina
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89TH AWARDS TRAVELING EXHIBITION
Jan. 13 - Feb. 13
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ADC 89th Annual Awards Traveling Exhibition is being hosted at the Art Institute of New York City.
More information here
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JESSICA WALSH
YG's @ Apple Stores
Monday, Feb. 28
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ADC Young Gun Jessica Walsh will be speaking at the Apple Store in SoHo, NYC.
More information here
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SYLVAIN DUMAIS
YG's @ Apple Stores
Monday, Feb. 28
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ADC Young Gun Sylvain Dumais will be speaking at the Apple Store in Montreal.
More information here
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STEVEN HELLER &
LITA TALARICO
Graphic
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Steven Heller and Lita Talarico peel away the layers of mystery behind the success of leading graphic designers. Sketchbook images from 100 creatives shed light on the ideas and explorations behind great work.
Pick up a copy!
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90TH CUBE PROJECT
Now on YouTube
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Take a look at the over 100 submissions to this year's 90th Cube Project - redesigns of the ADC Cube to kick off the awards season from past winners and friends of the ADC.
Check it out!
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NEW DESIGNISM AWARD
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ADC Designism explores the responsibilities of creatives to drive social and political change through their work. Any work you enter into any of the non-profit categories can be considered for the Designism award for an additional fee upon registering. Check out all the changes to ADC Awards.
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HAPPY BIRTHDAY
FROM ADC
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Hey members! We'd like to send you a birthday gift! Make sure your birthday's listed in your personal info in your profile on adcglobal.org so we know when to send it out! (Yes, you're protected by our privacy policy, no worries.)
Log in to update your info.
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SPECIAL THANKS
Puma & Trollbäck
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We're happy to announce that the ping-pong table generously donated to us by Puma was purchased by Jakob Trollbäck in December. The generosity of our supporters helps us continue to provide valuable programs to our community.
Donate now!
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MY EMMA
Discounts for ADC Members
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Emma makes it easy to create attractive email campaigns and online surveys, send them to large opt-in audiences and track the response in real time. Emma has generously contributed a 10% discount for ADC Members, please mention your ADC affiliation when signing up! Learn more at www.myemma.com
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WOLDA'09
Annual On Sale
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Wolda, the worldwide logo design annual, has just released its 2009 printed annual to purchase online, featuring 186 winning logos from around the world. Wolda 2010 competition is up and running with a subscription fee of just 21 Euros per logo and participants to select the winning entries!
Go check it out.
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