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Cube Designer: NOSIGNER
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Get Excited: The 90th Annual Awards Gala Is Here
Please join us May 10th, 2011 at the Hotel Eventi Ballroom.
Click to Purchase Tickets.
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THE JURY SPEAKS
Wisdom From Judges of the 90th Annual Awards
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Clockwise from top left: Wayne Best, Christopher Lane, Kristin Bergem, James Spence, Francisco Lopez, Maia Valenzuela
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In honor of the upcoming Annual Awards Gala we asked members of the Awards Jury to share their thoughts on creativity and what they look for in a successful campaign. You can check out more in depth replies on our blog.
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ADC: While judging here at the ADC what moments have you enjoyed the most?
Maia Valenzuela: The strongest pieces were the ones that weren't necessarily created by a large ad agency, but ones that were created from the heart of the artist, you can see the time and effort in the strongest pieces that were submitted, and it definitely separates the wheat from the chaff.
Danny Yount: The perspective of others and the reassurance that communication design is a universal language.
Rob Strasberg: Bathroom breaks.
ADC: What inspires you to create?
Wayne Best: Deadlines. Without them I wouldn't get anything done. Sure, I'm inspired by the talents of others, but without a firm due date, I would never complete anything.
Dan Mall: Reminding people that they're human. The ability to make someone laugh, cry, hurt, rejoice, and share is an incredibly powerful gift.
And money.
Paul Collins: 1. Lateral thinking; 2. Not technology for technology's sake; 3. Advertising that isn't advertising, and; 4. Shit that makes me laugh.
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Top: Rob Strasberg; Bottom: Danny Yount
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Top: Dan Mall; Bottom: Paul Collins
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ADC: What are the key components to a strong campaign?
Kristin Bergem: A strong campaign no longer requires several components, it is all about strong executions - and often one is enough. I think we will see more and more campaigns where one great execution is the bearing element of a campaign. Simply because people do not pass on a whole campaign. They pass on the best component.
Christopher Lane: Humor and pushing the boundaries.
James Spence: A strong campaign is simply a strong idea. You can polish a turd as much as you like, but it'll still be a turd.
Francisco Lopez: Imagination, geniality and boldness.
Tom Hauser: Only guts. For the creatives to come up with a strong campaign and for the client to buy it.
For new insights every day leading up to the Gala, check out our blog
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ADC CORPORATE MEMBER
Iggesund Paperboard
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Each month we ask a corporate member of the Art Directors Club to share some industry news with the greater ADC community. This month, Iggesund Paperboard had us sit down with Market Communications Director, Carlo Einarsson, to talk about their new 'Black Box' design challenge and NYC event coming up in on Monday, May 16.
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ADC: Iggesund has already made a name for itself in the high-end cosmetic industry - what are you now trying to offer designers?
CE: In a single sentence I would say 'Designer Freedom'. Imagine not having to worry whether your brand extension or say product launch will be a success or not. We all know how important packaging is and the possibility to offer our customers a sort of assurance that from a packaging point of view the fine elements of seduction are in place. Invercote is a fine substrate that really invites you to test the boundaries of what is possible.
ADC: Tell me a little about the Black Box design project
CE: We felt that 'Think inside the box' would be a provocative theme because most designers strive to add a different perspective than that of their client. So far we've seen an impressive display of creativity - proving that limitations in terms of physical format place absolutely no limits on designers' freedom of thought.
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Carlo Einarsson
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ADC: Have you seen any interesting submissions already?
Well, in Paris we introduced Frans van Heertum who made a beautiful flower from one single sheet of paper.
ADC: What is the May event in New York going to be like?
CE: We will be presenting Mr. Marc Benhamou at The Milk House on 16 May (5pm-10pm). Marc has an exceptional talent, to develop concepts into true images of beauty, really simplicity at its best.. I think it will be a fantastic show in New York and you will be amazed by Marc's work.
ADC: Complete the sentence: "If you think inside the box...."
... someone will always ask you to do the opposite. We try to be different and turning things around is usually more exciting and I think there is a little rebel in all of us.
This is an abridged interview, for more check out our blog.
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WELCOME!
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Ola Kudu, NY
Jamie Raymond, NJ
Eric Ko, NY
Connie Hoi Yin Wong, CA
Sean Johnson, CA
Robert Cooney, NY
Magdalena Sztompka, NY
Nod Young, China
 designates a CUBE winner.
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Joey Kirkman, NY
Dana Davis, NY
Chihiro Nishihara, NY
Pia Sachleben, NJ
Joe Shouldice, NY
Yuichi Uchida, NY
Steve Heimann, NJ
Simona Ternblom, NY
Shigeto Akiyama, NY
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SPRING PAPER EXPO
Wednesday, May 18
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An evening to collect the latest paper and printing samples, meet your peers and vendors and enjoy wine and refreshments.
Learn more
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YG9 DEADLINE
Monday, May 16
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ADC Young Guns 9 call for entries is now open! Get your submissions in today!
Learn more
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CREATIVE WEEK NYC
May 9 - 15
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Creative Week NYC is where advertising, design and new media collide with the arts. It's about art and copy, concept and execution, pop-culture and high art. It's about debate, inspiration and connection.
Learn more
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CONCEIVE, CREATE, DELIVER
Thursday, May 26
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Award-winning creatives discuss the design process behind some of today's most exciting projects during a unique evening sponsored by Adobe.
Learn more
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MORE EVENTS
IN APRIL
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SCHOOL OF VISUAL ARTS BFA PORTFOLIO REIVEW
May 5, 6 & 9
GEMMA CORRELL: YG's @ APPLE STORE MUNICH
Monday, May 23
JOE MARIANEK & MICHAEL FREIMUTH: YG's @ APPLE STORE SoHo
Monday, May 23
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BREAKING IN
William Burks Spencer
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Graduating creatives, nota bene. A book of over 100 interviews with advertisers on how to build a portfolio. Great insights from excellent creatives. We highly recommended to students entering the feild.
Pick up a copy!
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CORBIS CHALLENGE
Win A Free Entry to Young Guns 9
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Your chance to win a free competition entry to Young Guns 9, courtesy of the Corbis Challenge!
Check it out
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YG9 VIDEO SERIES
Gareth O'Brien
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To celebrate our ADC Young Guns 9 call for entries, the ADC is interviewing ten past winners about how they got to where they are today.
Check it out!
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VEER & YOUNG GUNS
Free Fonts For Entrants
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Veer will offer free fonts to all Young Guns 9 entrants beginning later this month.
Stay tuned for more info
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ADC MEMBER BENEFIT
15% Off Adobe Products
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Our friends at Adobe are offering all ADC members a 15% discount on their products. Members can access all their benefits when they log in to thier ADC account.
Log in to take advantage
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HAPPY BIRTHDAY
FROM ADC
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Hey members! We'd like to send you a birthday gift! Make sure your birthday is listed in your personal info in your profile on adcglobal.org so we know when to send it out! (Yes, you're protected by our privacy policy, no worries.)
Log in to update your info
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EMMA
Discounts for ADC Members
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Emma makes it easy to create attractive email campaigns and online surveys, send them to large opt-in audiences and track the response in real time. Emma has generously contributed a 10% discount for ADC Members, please mention your ADC affiliation when signing up! Learn more at myemma.com
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