2011 Hall of Fame Benefit Gala
Thursday, November 10, 2011
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DDB New York : A conversation with the creative minds behind our 91st Annual Awards Call for Entries
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This month the Art Directors Club launched the Call for Entries for its 91st Annual Awards, and tremendous buzz is already building around the campaign. DDB New York is the ADC's creative partner for the 91st Annual Awards, and developed all aspects of the campaign strategy and execution. The agency worked with Finnish illustrator Rami Niemi to design artwork for nine CFE posters and postcards showing humorous situations in the contemporary creative fields that illustrate the impediments and obstacles to creating great work. |
The project's Creative Director Menno Kluin and CCO Matt Eastwood took some time to talk about the campaign.
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DDB approached the Art Directors Club about partnering on the 91st Call for Entries. Why was this project interesting to your team?
Menno: It's the Call for Entries for the Art Directors Club. It's an honor, and for me personally it was a career goal. This assignment is also more open than most in terms of the brief, so was a great opportunity to express ourselves. This is a brief where you can truly say, "this is the type of work I want to do." As far as the campaign itself, I have always been attracted to graphically simple work and this was a great opportunity to do just that. Rami Niemi did a wonderful job of keeping the illustrations simple and clever.
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What's the message and concept behind this year's campaign? Why do you think it's timely?
Matt:
No matter what your creative discipline, we all have a common enemy: The process. No one understands this better than the ADC. In an effort to empathize with creatives and rally them to do the best work of their careers, we developed a campaign that calls out many of these obstacles and absurdities in a satirical fashion. Thereby expressing that if creatives keep their eye on the prize and continue to fight the good fight, it will all be worth it in the end. It's definitely timely. The insight is based on a genuine truth within the industry. Now more than ever, the industry seems to be overrun by fear and focused all-too-often on profit alone. Great creative often takes a back seat. So we absolutely need to "keep fighting the good fight."
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The ADC's Annual Awards reach every area of the creative fields: how do you create a campaign that speaks to creatives across such a range?
Matt: The beauty of the insight is that it's a universal truth faced by everyone in the creative industries. In many ways, the problems agency creatives face are the same problems that every creative faces. It doesn't matter if you are a photographer, illustrator, digital designer, or advertising creative. We all want to do great work and we all face the same hurdles.
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Every year the necessity of the CFE being multiplatform expands: how did you approach this as a multi-component, interactive campaign? Anything exciting for the project we haven't seen yet?
Matt: There's definitely more to come. That's the great thing about Aron Fried and Carlos Wigle's idea. It's endless. We can keep going with new ideas in any media we care to. And we will. On a daily basis we are confronted with new hurdles that can be used as inspiration. Our hope is that "keep fighting the good fight" will start to be used anytime anyone is faced with an obstacle to delivering great creative.
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Audio NSFW, so put your headphones on.
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Lewis Black recorded the audio track for the CFE videos; any fun anecdotes about that experience?
Menno:
After a lengthy session spent in the recording booth ranting against all of the process hurdles that creatives face, Lewis Black quipped that we made his fucking day and that it had been more therapeutic than a trip to his shrink's office.
Check out the video for yourself!
Audio NSFW, so put your headphones on.
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And check out adcawards.org for all of the information you need about the 91st Annual Awards, including all deadlines for the CFE.
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In their sixteenth year, ADC's Saturday Career Workshops for high school students are going strong
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The Art Directors Club Saturday Career Workshops bring together professionals in the creative industries to work hands-on with juniors from New York public high schools. This fall's program is in full swing, with stellar students representing over 15 participating schools and top-notch leaders. Ted Royer of Droga5 led students on creating pitches for Red Bull and Isabel Warren-Lynch, EAD, Random House, had them create 8-panel sequential narratives. Long-time ADC Members Elisa Halperin and Karen Cohn asked students to visually design the soundtrack to their lives.
Upcoming workshops include a trip to the International Center of Photography, a project led by Max Kalun, Young Gun 6 and designer at NYC Co. and the College Fair and Portfolio Review featuring SVA, Pratt, FIT, City Tech and Cooper Union.
Interested in getting involved? Contact info@adcglobal.org
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WELCOME!
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Mimmi Ahlberg-Samsel, WA
Jonas Ahlen, NY
Alessandro Alpago, Italy
Brian Anderson, NY
Jill Andresevic, NY
Jared Aucourant, NY
Tara Avery, CA
Elizabeth Baldwin, CA
Alexandra Barron, NY
Jens Benneche, Norway
Francesco Bertocci, NY
Alexandra Bey, NJ
Tom Bodkin, NY
Nikki Bodnar, NY
Luis Casamayor, FL
Nuri Cha, NY
Melanie Chernock, NY
Steve Choi, NY
Alyssa Colina, FL
Andrew Collette, NY
Fiona Conrad, NY
Alison Cornyn, NY
Niko Courtelis, NY
Alison Curry, NJ
Sara Cwynar, NY
MyTran Dang, NY
Michala Dening, NY
Elizabeth Doyle, NJ
Alexander Eissing, NY
Natalie Encalada, NJ
Tim Flattery, Australia
Sabrina Friebis-Ruiz, NY
Scott Goodman, NY
Alex Holt-Cohan, NJ
Haenara Im, NY
Emma Joslyn, NY
SooJin Jung, NY
Yoojung Kang, NY
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Christopher Kim, NJ
Jinkyoung Kim, NY
Jisun Kim, IL
Joung Soo Kim, NJ
Sin Young Kim, NY
Yoon Hee Kim, NY
Brad Lande, NY
Brianna Laurice, NY
Hsinyu Liu, NY
Chen Longo, NY
Juan Madrigal, Canada
Kristin Manning, NY
Emily Matsuno, NY
Kelly McGreen, NJ
Jeffrey Melo, NY
Tomasz Modzelewski, NY
Ross Moody, CT
Julie Muszynski, NY
Courtney Nienke, CT
Chris Pinter, IL
Mergime Raci, NJ
Andreas Rasmussen, Denmark
J Matthew Riva, NY
Leen Sadder, NY
Anthony Scerri, NY
Anna Shausmanova, NJ
Danny Shaw, NY
Eric Stevens, TX
Stephanie Tin, NY
Freddie Torberntsson, NY
Klaus Trommer, Germany
Lynsey Tuthill, NY
Pedro Vega, NY
Claudio Venturini, IL
Kevin Wang, NY
King Chun Wong, NY
Kaz Yamaguchi, CA
Yah-Leng Yu, Singapore
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Conversations with 2011's Hall of Fame Laureates
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John C Jay and Joe Pytka
Moderated by Jon Kamen
November 9th at 6:00 PM
Purchase tickets now
Ruth Ansel and Marshall Arisman
Moderated by Steven Heller
November 15th at 6:00 PM
Purchase tickets now
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Upcoming Young Guns Apple Store Events
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11/14: Tamar Levine
@ Apple Store
Santa Monica, CA
11/28: Alec Brownstein
@ Apple Store
SoHo, NYC
11/28: Owen Gildersleeve
@ Apple Store
London
11/30: Mike McQuade
@ Apple Store
Chicago
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International Traveling Exhibitions
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ADC 89th Annual Awards
ADMT, Advertising
Museum of Tokyo
November 22, 2011 - January 9, 2012.
ADC 90th Annual Awards and Young Guns 9
Hosted by
Velina Mavrodinova,
ADC Representative in Bulgaria
@ Fabrica 126
Opening December 6th, 2011
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TED:
Ads Worth Spreading 2
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Last month, our friends over at TED launched their second annual Ads Worth Spreading competition, with support from ADC partner YouTube. The initiative is dedicated to celebrating and discovering the big ideas in advertising that people want to see and share. Agencies, brands, producers and individuals are invited to submit work before December 31, 2011 at youtube.com/
adsworthspreading
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The Shorty Awards
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ADC's newest media partner is the Shorty Industry Awards, recognizing the best short-form advertising and promotion using real-time media including Twitter, Facebook, YouTube, Foursquare, Tumblr, and many more.
The Shorty Industry Awards are now open for entry, including a number of exciting new categories to capture your best use of social media, and an early bird deadline of December 15th.
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Corbis: Young Guns 9 Exhibitions
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This year's YG9 sponsor Corbis is partnering with the ADC in an exciting series of online exhibitions curated by some of our newest Young Guns. Stay tuned to the ADC's Facebook page
and the Corbis blog for all of the action this month.
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desigNYC: Pro Bono Designers for our City
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DesigNYC's 2012 Call is now open for Nonprofit Projects and Pro Bono Designers, around the theme of Recharging Communities. Launched in 2009, desigNYC's mission is to improve the lives of New Yorkers through the power of design. They're now recruiting for the 3rd round of project collaborations connecting extraordinary nonprofit organizations with talented design professionals.
Visit www.designyc.org/GET INVOLVED to find the downloadable submission forms.
The deadline is THURSDAY NOVEMBER 10, 2011, 5PM E.S.T. Please email with questions: info@designyc.org
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The Little Book of Transcreation
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ADC's translation partner Mother Tongue brings us this collection of thought-provoking insights into the creative translation process, this book contains examples of successfully transcreated campaigns, embarrassing blunders, cultural faux pas and pitfalls to look out for.
Available online now.
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EMMA
Discounts for ADC Members
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Emma makes it easy to create attractive email campaigns and online surveys, send them to large opt-in audiences and track the response in real time. Emma has generously contributed a 10% discount for ADC Members, please mention your ADC affiliation when signing up! Learn more at myemma.com
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