Store » Books » Mad Ave: Award Winning Advertising of the 20th Century BOOKS MAD AVE: AWARD WINNING ADVERTISING OF THE 20TH CENTURY $15.00 Non-members $10.00 Members Qty  *  Product Details Mad Ave: Award Winning Advertising of the 20th Century features some of the most memorable campaigns in history, selected from eight decades of Art Directors Annuals by many of the industry's leading creative directors and copywriters with their commentaries. The book features commentaries from some of the industry's most recognized writers and art directors from each decade. From Jay Chiat to Shelly Lazarus, contributors' insightful views lend a critical eye to the complex history of this "art form of persuasion."